Yahoo spreads some Gogol Bordello love to the web on their new website Start Wearing Purple.

http://startwearingpurple.yahoo.com/

The hotsite intends to celebrate not only Yahoo’s official color, but also “that unique, charmingly eccentric side of all of us“.  With some fun purple trivia, purple gadgets and a whole purple set of mind (whatever that is), the site does a great job on bringing back Yahoo’s culture, that has been in so bad shape lately, after the failed Microsoft deal.

One of the most interesting parts of the site are the videos prouced by agent Todd (of ImprovEverywhere and Frozen Grand Central fame). Several people were filmed in a Manhattan elevator, with a new performer getting on at each stop and singing Bordello’s “Start Wearing Purple”. I’ll leave you with the reactions: