This October 29th, the new book Age Of Conversation 2 is released, a unique collaboration with bloggers from 29 US States and from 14 other nations from Australia to the Ukraine.

Book cover by David Armano

I am fortunate of being part of this conversation as a co-author, doing my best to promote this initiative (expect a podcast next week), as proceeds of the book, available in hardcover, softcover an a downloadable e-book, will be donated to Variety, the international children’s charity.

Each author contributed with one essay, with mine entitled “A new brand of creative: Things fall apart”. To know more about AOC2, you can check out the site at The Age Of Conversation.

If you appreciate my writings or any of the other authors, you can buy AOC2 at

You have to hand it to those bright minds at IDEO. They do know how to have fun and break the rules. Jay Kaplan and team have put together a modern time Rude Goldberg chain reaction, on eight worldwide locations, six time zones, and roughly fifty people involved. The Boston team gets their machine ready amongst scenes of local history. Photo credits: Ideo Labs

The video below is 15 minutes of pure blend between engineering and creativity, with each office creating their own chain reaction masterpiece. Enjoy.

IDEO Global Chain Reaction from IDEO Labs on Vimeo.

Just a quick note about a new tool, Multicolr Search Lab, that extracts the colours from 10 million of the most “interesting” Creative Commons images on Flickr. Just select your colors and get your Flickr colored and filtered photo.

Really useful when you’re looking for a comp photo that goes well with your artwork. IdeeInc had previously developed Visual Search Labs, but this one seems a lot more useful.

As if it wasn’t enough that CP+B grabbed Brooke Shields for their VW Routan Campaign, they partnered with Oddcast to create RoutanBabyMaker.

On this genetic online mashup, with careful attention to interactive details (loved the buttons), the user is invited to upload mom and dad’s photos to envision how their baby would be.

A simple but great use of this technology, and spot on at the van’s target audience. That’s how interactive briefs should be interpreted – ask not what can technology can do for your campaign, but what the campaign can do for technology.

Source: FWA

Welcome to the conversation, Michael, Miguel and Chris, the resident authors of my company’s corporate blog.

While i try to keep this blog mostly personal, it’s great to know that DraftFCB launched a corporate blog (i knew about it a few weeks ago, but now it’s official). On a effort to remain impartial as a blogger, my main critic goes to their decision of not choosing a true blogging platform. These days, any teenager knows how to setup WordPress.

If you’re interested in our thoughts, insights and opinions about the ad industry, give it a push and subscribe to the RSS feed.

The gap between real and virtual has been narrowing the past few years, with hardlinking technologies like QRcodes and RFID connecting objects to the network. Another common strategy is to emulate the physical world, using a web cam and processing the data input to create augmented experiences.

One of the best examples of this reality bridge is the latest Virtual Mirror by Ray-Ban.

On the website, access to the Virtual Mirror section, and download the application powered by FittingBox, and have virtual eye wear room, were you can try the glasses that fit you best.

The 3d technology brings the retail experience to your desktop and, as Igor notices, it’s too bad that no e-commerce functionality was integrated on the application. Nonetheless, it’s a great showcase of the technology. Now that we’ve managed to get hearing and sight, there’s 3 more to go: taste , touch, and smell. Interesting times we live in.

Source: ViralBlog

Last week i was fully immersed at Shift08, the Lisbon conference on Social and Human Ideas for Technology. First, let me thank the readers who bought the ticket with my promo code, as it awarded me with a golden ticket (full refund). Awesome #1.

The first day was full of FREE workshops, with a guerrilla usability workshop by Andy Budd involving wine tasting, courtesy of Cortes de Cima and Adegga. Awesome #2.

First day, Fun day

On Thursday, the sessions started with a massive amount were to choose from. As far as i could find out on the coffe breaks, highlights were Julian Bleecker’s Design Fiction and Mark Wuben’s Home Made Ubiquitous Computing (today i’ve realized he’s also the co-author of always useful sIFR). I really enjoyed the session on Designing with common sense, by the folks of AllOfUs. Even more after i had the chance of having a great talk at lunch with Nick and Sandy. Andy Budd closed the day with a great presentation on User Experience, an appetizer for the last day main theme. Awesome #3.

Design Fiction @ Shift 2008
View SlideShare presentation or Upload your own. (tags: fiction future)

Friday started with another great session by Brian Suda about semantic web and microformats, and the morning ended with our own robotic curator Leonel Moura discussing Artificial Creativity. The afternoon had the most expected sessions with Stowe Boyd and Tara Hunt focusing on social flow and social capital. Awesome #4.

If you couldn’t attend (shame on you), grab the presentations, now highlighted on homepage as Shift08. Awesome #5.

Shift seeder

And did i mentioned that it was a great chance to meet a lot of interesting people, from all over Europe, and start a true Shift movement? Awesome #6.

If further prove is needed how awesome it was, check the video testimonials below:

Loved it in 2006, 2008 was awesome, can’t wait for 2009. A big thanks to all of Shift’s team. Awesome.

Last Monday i finally bought a Nikon D90, after a 3 year hiatus and a stolen D70. I’m still getting the the hang of it, and one of the most frequent questions asked is about the movie mode. The usual pundits have taken their side, but as i’m not a big fan of technical jargon, let’s stick with the visuals, with a test between the Nikon D90 (digital SLR) and Panasonic HVX200 (camcorder).

D90 and HVX side-by-side test from Chronicle Project on Vimeo.

Now it’s becoming even clearer why Flickr decided to support video.

More D90 video goodies, found at Colmeia, after the jump.

The Pumpkin Patch from Jason Zada on Vimeo.

What did you do Saturday? from Jason Zada on Vimeo.

Head over to Don’t resize your browser. Watch what happens.

One of the best examples on how to use the browser and web technologies as a creative medium. Simple javascript effects and carefully synced video can do wonders for your interactive experiences.

UPDATE (24/10/08): Paulo reports (in portuguese) that Renova has contacted Todd from ImprovEverywhere and apologized for the misappropriation.

The cat is out of the bag, now. After posting a comment and emailing Renova, the napkin and toilet paper company, and not getting any answer, it’s time to take a stand and share Agent Todd’s frustration.

As some of you know, i’m involved at the Urban Prankster group here in Portugal. Our missions are inspired by the collective Improv Everywhere, which you might know from the famous “Frozen Grand Central” viral video. Some of the missions are pretty original, whilst others are inspired by advertising. What i wasn’t expecting was to find a blatant copycat done by Renova, with no attribution whatsoever.

The ripoff:

The original:

Renova produced this guerrilla marketing stunt, based on the original Food Court Musical, and didn’t bother to credit the music authors or idea creators on their video. Hey, they didn’t even bother to change the lyrics. At Renova’s corporate blog, they’ve already set the video to private (wonder why), but i’m posting it above, along with the original idea. Just because i care.

Will someone get Renova a napkin to clean this mess, please ?