Comments on: The aesthetic tyranny of online ad formats http://www.asourceofinspiration.com/2008/12/09/the-aesthetic-tyranny-of-online-ad-formats/ Fresh ideas for interactive creativity Mon, 23 Jan 2012 21:55:02 +0000 hourly 1 By: Armando Alves http://www.asourceofinspiration.com/2008/12/09/the-aesthetic-tyranny-of-online-ad-formats/#comment-585 Armando Alves Wed, 10 Dec 2008 15:47:34 +0000 http://www.asourceofinspiration.com/?p=1737#comment-585 Thanks for your comment Brett. By no means i say we should force ads to comply to a golden ratio. It's just that it's unusual that the great majority of IAB ad formats aren't event close to a 4:3 or 3:2 proportion, not to mention a golden ratio. Thus, my final question, do we need a new format, that conforms widely accepted aesthetic proportions? Thanks for your comment Brett.

By no means i say we should force ads to comply to a golden ratio. It’s just that it’s unusual that the great majority of IAB ad formats aren’t event close to a 4:3 or 3:2 proportion, not to mention a golden ratio. Thus, my final question, do we need a new format, that conforms widely accepted aesthetic proportions?

]]> By: brettvirmalo http://www.asourceofinspiration.com/2008/12/09/the-aesthetic-tyranny-of-online-ad-formats/#comment-584 brettvirmalo Wed, 10 Dec 2008 15:07:03 +0000 http://www.asourceofinspiration.com/?p=1737#comment-584 In 99.9% of situations, forcing a golden ratio (or any other premier proportion) upon anything serves no real practical purpose. Please explain why you think it is relevant in this case? In 99.9% of situations, forcing a golden ratio (or any other premier proportion) upon anything serves no real practical purpose. Please explain why you think it is relevant in this case?

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