One of the greatest assets of rich media is the possibility of using input devices besides the mouse. Since Flash Player 6, the plugin has been supporting the Camera and Microphone classes, allowing users to have a new set of experiences. Even if some computers aren’t bundled with webcams or some people just hate standing in front of one, microphones aren’t so intrusive, and it’s worth considering them as a great asset when creating interactive experiences for the browser.

So why don’t you put your mouth where the fun is:

Unleashing the roar with Lynx (aka Axe)

roar-lynx

ZeFrank’s audio toys

Voice Draw

voicedraw-zefrank

Meditation Flowers

zefrank-flowers

Neave.com audio playground

Bouncing Balls

neave-bounceballs

Dandelion

neave-dandelion

Teast Your Breath

testyourbreath

Sound Sculpture by Pill & Pillow

sound-sculpture

Kettle the pot

kettle

Last year’s spooky work for Doritos by Goodby with Hotel 626

hotel626

Cadbury brings another delicacy, with some eyebrows techno crazyness.

Eyebrows brings to life the story of a brother and sister’s moment of mischief when backs are turned and they are left to their own devices. Feeling the rhythm, the children crank out a range of eyebrow dance moves for 60 seconds to the sound of ‘Don’t Stop the Rock’ by electro-funk superstar, Freestyle.

This week i commented at work the fact that some blogs rival in terms of online audience with same major newspapers, with marketers needing to review their traditional media planning. On a happy coincidence, today the Wall Street Journal writes why many marketers are lagging behind consumers in terms of social media.

Jump on the Social Media Bandwagon Illustration by Matt Hamm under a CC License

Some highlights:

Don’t just talk at consumers — work with them throughout the marketing process. The conversations consumers have with each other, result in “some of the most interesting insights,” including gift ideas for specific occasions, such as a college graduation, and the prices consumers are willing to pay for different gifts.

Give consumers a reason to participate. Other companies provide more-direct incentives: cash rewards or products, some of which are available only to members of the online community. Still others offer consumers peer recognition by awarding points each time they post comments, answer questions or contribute to a wiki entry

Listen to — and join — the conversation outside your site. monitor relevant online conversations among consumers and, when appropriate, look for opportunities to inject themselves into a conversation or initiate a potential collaboration.

Resist the temptation to sell, sell, sell. When consumers are invited to participate in online communities, they expect marketers to listen and to consider their ideas. They don’t want to feel like they’re simply a captive audience for advertising, and if they do they’re likely to abandon the community.

Don’t control, let it go. “You have to let the members drive. When community members feel controlled, told how to respond and how to act, the community shuts down.”

Like it or not, the old way of doing (push) marketing is on its final days. Or has i heard yesterday on the Campus Party panel about Advertising and social media, your homepage is now Google.

Detective Stripes is a hot-site announced this week by Grupo W for Rexona. The interactive plot revolves around a Shaft-like detective whose deodorant leaves no stripes on his impeccable black turtleneck.

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Dani Granatta told me last year he was working on a super secret big project, and i was quite curious to find out about it (altough i suspected it would be for Rexona, based on the teasers).

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The result is linear storytelling experience, with high quality production work. I always loved when digital agencies gives a behind the scenes look on their work, and Grupo W posted the whole making-of, turning the project a lot more interesting. If you don’t have the time to read the whole thing, let me shorten that for you:

  • Real life, photographed storyboard plates
  • 10 days of intense shooting on Mexico city, teaming with Distrito Films
  • A “TakaTakaTan” beat along with an original song for the website soundtrack
  • Lots of green screen shooting, superimposed later on 3D
  • Huge doses of color correction and post production art-direction
  • Amongst other goodies, a Detective Stripes papertoy !

More pictures on Flickr.

Congratulations, Dani & W team!

Many thanks for all the (unexpected) interest on Twitter Power 150. The response was way beyond my initial expectations, with many users finding it a great resource to start following Twitter users who write about marketing and advertising.

With over 60 comments and hundreds of ReTweets, it grew to a meme dimension. Unfortunatelly i really didn’t saw all that coming, and having planned a whole weeked in the mountains, totally unplugged, surprise hit me when i checked my mail and stats this morning.

twitter-p150

For now, i’ve hosted the domain TwitterPower150.com with a static version of the original post, but as suggested by Marc And Joseph Jaffe, i’m thinking already on a live version with real time updates. If any Twitter ranking services are interested in supplying the rank, please contact me (or i’ll figure out the algorithm myself).

The folks at CleverCogs also kindly registered the Twitter profile @Power150 (convenient, as i was offline). Marjolein migrated today the account to me, so you can also check what Power150 is doing, with possible integrations with the Twitter API on TwitterPower150.com. Which brings me to the most important part of this post:

What are your ideas for the future of Twitter Power 150? What are the requested features? Would you change anything?

From a Twitter Auto Pack (group follow all the featured users) to an RSS feed with the latest tweets, the ball is on your side, with a chance to choose what will be the next release of Twitter Power 150.

P.S.: Thanks for all those who followed me @armandoalves. On the updated ranking (offline) i jumped to #101.

Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking.

With over 800 bloggers it would be really hard to track down all the twitter profiles, so i focused on the top 300 and with the help of Twitterank and Dapper, and partly inspired by Mack Collier’s Top 25 Marketing & Social Media Blogs, here’s the January 2009 list for the top 150 twitter users with advertising and marketing blogs:

twitter-power150

1 PR Squared @TDefren 253.26
2 Web Strategy by Jeremiah @jowyang 243.59
3 PR 2.0 @briansolis 238.85
4 Social Media Explorer @jasonfalls 231.66
5 Groundswell @charleneli 229.72
6 BlogWrite for CEOs @debbieweil 217.25
7 Micro Persuasion @steverubel 215.08
8 Strategic PR @prblog 215.06
9 jaffe juice @jaffejuice 214.71
10 Online Marketing Blog @leeodden 214.24
11 Twist Image @mitchjoel 213.76
12 Web Ink Now @dmscott 209.57
13 marketing ideas online @jimkukral 208.65
14 Church of the Customer @jackiehuba 208.4
15 Damn, I Wish I’d Thought of That! @Sernovitz 207.99
16 Influential Marketing Blog @rohitbhargava 207.29
17 Connie Bensen @cbensen 205.76
18 Personal Branding Blog @danschawbel 204.25
19 Consumer Generated Media @pblackshaw 204.11
20 GrokDotCom @TheGrok 204.05
21 Like It Matters @brianoberkirch 203.71
22 socialTNT @SocialTNT 203.55
23 ProBlogger @ problogger 202.32
24 HubSpot Internet Marketing Blog @hubspot 198.44
25 OnlineMarketerBlog @MarketerBlog 197.81
26 Marketing Nirvana @mariosundar 197.47
27 Occam’s Razor by Avinash Kaushik @avinashkaushik 192.63
28 [chrisbrogan.com] @chrisbrogan 192.19
29 Being Peter Kim @peterkim 192.15
30 The Flack @peterhimler 192.14
31 POP! PR Jots @jspepper 190.72
32 Movie Marketing Madness @CThilk 190.07
33 Global Neighbo[u]rhoods @shelisrael 189.99
34 Inside the Marketers Studio @dberkowitz 189.56
35 Noah Brier @heyitsnoah 188.76
36 Duct Tape Marketing @ducttape 188.08
37 Every Dot Connects @conniereece 187.64
38 hyku | blog @hyku 187.16
39 Marketing.fm @ericfriedman 186.38
40 Future of Social Everything @Furrier 184.67
41 Marketing Pilgrim @andybeal 184.39
42 ConverStations @mikesansone 183.34
43 Andy Wibbels @andymatic 183.3
44 Digital Influence Mapping @ jbell99 182.48
45 Forrester’s Marketing Blog @forrester 182.36
46 The Social Media Marketing Blog @scottmonty 181.61
47 Marketing Profs Daily Fix @MarketingProfs 181.52
48 Rex Hammock’s weblog @r 181.32
49 That Canadian Girl @vero 180.87
50 Communication Overtones @kamichat 179.88
51 russell davies @russelldavies 179.37
52 NowSourcing @nowsourcing 179.13
53 CenterNetworks @centernetworks 178.32
54 Beth’s Blog @kanter 177.83
55 After the Launch @shama 177.08
56 Media Orchard @orchardo 176.1
57 Young PR @paullyoung 174.9
58 Decker Marketing @samdecker 173.87
59 The Marketing Spot @themarketingguy 173.38
60 Crenk @crenk 171.87
61 Better Communication Results @leehopkins 171.74
62 Buzz Marketing for Technology @PaulDunay 171.55
63 Copyblogger @copyblogger 170.89
64 Neuromarketing @rogerdooley 170.41
65 Krishna De’s BizGrowth News @krishnade 170.33
66 My Name is Kate @mynameiskate 169.63
67 a shel of my former self @shel 168.53
68 bad banana blog @badbanana 168.31
69 Dave Fleet @davefleet 168.11
70 NevilleHobson.com @jangles 167.87
71 PitchEngine @pitchengine 167.69
72 Paul Isakson @paulisakson 167.08
73 Strumpette @amandachapel 166.48
74 The Social Customer Manifesto @ccarfi 166.11
75 Logic+Emotion @armano 166.02
76 Collective Conversation @DoctorJones 165.55
77 PR Works @DoctorJones 165.55
78 ShoeMoney @shoemoney 165.53
79 Super Affiliate Zac Johnson @moneyreign 165.51
80 Inbox Ideas @aweber 165.21
81 Pro PR @thornley 164.32
82 Marketing Begins At Home @davidparmet 164.22
83 adfreak @adfreak 162.07
84 Servant of Chaos @servantofchaos 161.12
85 Phil’s Blogservations @philgomes 160.47
86 Drew’s Marketing Minute @DrewMcLellan 160.16
87 Blogging Me Blogging You @edlee 159.14
88 Building Relationships Through SMM @jacobm 159.05
89 Get Elastic @roxyyo 158.97
90 Faster Future @davidcushman 158.84
91 Future Visions @jonburg 158.78
92 Ignite Social Media @brianchappell 158.53
93 A PR Guy’s Musings @stuartbruce 158.4
94 Todd And = Marketing & Media @toddand 157.25
95 Sugarrae SEO Blog @sugarrae 157.08
96 Friday Traffic Report @bendtheweb 156.9
97 Buzz Canuck @SeanMoffitt 156.73
98 advergirl @leighhouse 156.66
99 BrandFlakesForBreakfast @darrylohrt 154.98
100 Techno//Marketer @mattdickman 154.4
101 Brains on Fire @spikejones 154.15
102 A New Marketing @mattjmcd 153.98
103 Make The Logo Bigger @mtlb 153.5
104 Canuckflack @canuckflack 153.42
105 Junta42 @juntajoe 152.73
106 The Buzz Bin @GeoffLiving 150.81
107 The Marketing Technology Blog @douglaskarr 150.39
108 Greg Verdino’s Marketing Blog @gregverdino 149.31
109 American Copywriter @americopywriter 149.25
110 The Viral Garden @MackCollier 147.95
111 Chris Garrett on New Media @chrisgarrett 147.59
112 Conversational Media Marketing @pchaney 147.4
113 Niche Marketing @AndyBeard 147.35
114 Gauravonomics Blog @Gauravonomics 146.73
115 Emergence Marketing @fgossieaux 146.62
116 What’s Next Blog @whatsnext 145.83
117 Diva Marketing Blog @TobyDiva 145.79
118 Corporate PR @ealbrycht 144.82
119 aimClear Blog @aimclear 144.81
120 Blogstorm @patrickaltoft 144.81
121 Adrants @adrants 144.08
122 Experience Manifesto @lbbinc 143.89
123 Brand Autopsy @BrandAutopsy 143.03
124 Modern Marketing @cherkoff 142.64
125 Church Relevance @kentshaffer 140.92
126 bizsolutionsplus @LewisG 140.54
127 Yoast – Tweaking Websites @jdevalk 140
128 The Future Buzz @adamsinger 139.66
129 Life Moves Pretty Fast @nylonmeals 138.89
130 Adspace Pioneers @juliancole 137.2
131 PR Blogger @stedavies 134.18
132 Dan Zarrella @danzarrella 133.81
133 Marketallica @ozguralaz 132.95
134 Cross The Breeze @crossthebreeze 132.37
135 WhoIsAndrewWee.com @andrewwee 132.26
136 From the Head of Zeus Jones @adrianho 132.19
137 CrapHammer @passitalong 132.01
138 DirectorTom @thomasclifford 131.81
139 PersonalizeMedia @GaryPHayes 131.55
140 Get Shouty @katiechatfield 130.78
141 The Bad Pitch Blog @laermer 130.45
142 Small Business SEM @mattmcgee 129.88
143 Small Business Branding @veraraposo 129.87
144 Seth’s Blog @sethgodin 128.88
145 Conversation Agent @ConversationAge 128.23
146 The Marketing Fresh Peel @FreshPeel 127
147 WATBlog @watblog 125.72
148 CK’s Blog @ckEpiphany 125.63
149 Talent imitates, genius steals @faris 123.98
150 ReveNews @djambazov 123.95

The sweet irony is being left out of the list, with a close call at #156. So, you know the drill: if you appreciated the hard work (i had to visit each blog to get the usernames i didn’t follow already), start by following @armandoalves and help me reach the top 150.

The PHP script that parsed the Power150 OPML file was programmed in less than 1/10th of the time it took me to figure out all the twitter profiles, so feel free to comment  if your blog is on AdAge’s Power 150 and you would like to be added to the remaining 700 profiles.

I had a few surprises along the way, with nearly 20% of the 300 parsed blogs not having a Twitter account and having to decide which profile to rank on multi-author blogs (i ended up choosing the user with most followers). Also worthy of notice is the inverted pyramid for SEO/SEM blogs. In the end, Twitter is more conversational and not very friendly for “get rich today” tweets, and that gets reflected on the top tweeple listed.

Update:

Seems the list is getting some buzz, and it starts to makes sense to build a live ranking.that hopefully will be at: http://www. twitterpower150.com

For some a nightmare, but for those who practice it with craftsmanship it’s one of the most exquisite forms of online creativity. Meet the preloaders. Not the annoying ones, but rather these ones: Pretty Loaded.

pretty-loaded-01

pretty-loaded-02

pretty-loaded-03

The archive was launched by BigSpaceship, as a tribute to a vanishing art form amid a constantly changing digital landscape..

If you haven’t still visited it after my retweet yesterday, feast your eyes with some of the most elaborate preloaders from Big Spaceship and friends.

From guerrilla marketing to urban interventions, the streets have become a new canvas for creativity. One of the most prolific projects in this area comes from Brazil, with the creative duo Anderson Augusto and Leonardo Delafuente, aka, 6emeia.

6emeia-oreo

6emeia-batman-robin

6emeia-genius

Started as a intervention to transform daily environments as a reflection of their creative work, the duo started painting gaping holes and other objects on urban landscapes, reminding us that even the most forgotten object can be regarded as art.

After a few months absent, my favorite Portuguese online magazine has returned. Rua de Baixo launched today their second version, a truly 2.0 release, as the site is being powered by WordPress and it’s still in beta.

Rua de Baixo V2 (home)

Started in 2003, it achieved a recognition as one of the main online references of portuguese urban culture, publishing the latest news, events and featuring a wide range of artists and projects. The quality of their online publishing efforts is testified by their faithful readers and newsletter subscribers and more than 40 contributing writers.

Rua de Baixo V2 Launch Teaser on Youtube The team/collective did a great job on the new version, with new features and a more acessible website (the old one was a frame nightmare). Congratulations, David Carvalho, Hugo Pinheiro, Mário João Camolas and Pedro Marques and to the tech team at Spirituc.

rdb-diy

The relaunch edition goes by the theme of DIY, a look on the Do It Yourself spirit of 7 portuguese artists: Joana Bastos (Art); António Aleixo (Cinema); Photonz (Production/DJ); Paulo Almeida (Fashion); Noiserv (Music); Rui Vieira (Design) and Cristina Miguel (Fashion).

On the regular sections, you can fin the usual great news coverage of music, with a a new X-Wife video (canIHaz embedded video player, plz ?), the always surprising cult findings, and an interview with the director of with my latest tv series addiction, made in Portugal, Um Mundo Catita.

Even if you don’t understand a word of Portuguese, have a look and bookmark it as one of the main online references on portuguese urban culture.