Twitter Power 150

by Armando Alves.

Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking.

With over 800 bloggers it would be really hard to track down all the twitter profiles, so i focused on the top 300 and with the help of Twitterank and Dapper, and partly inspired by Mack Collier’s Top 25 Marketing & Social Media Blogs, here’s the January 2009 list for the top 150 twitter users with advertising and marketing blogs:

twitter-power150

1 PR Squared @TDefren 253.26
2 Web Strategy by Jeremiah @jowyang 243.59
3 PR 2.0 @briansolis 238.85
4 Social Media Explorer @jasonfalls 231.66
5 Groundswell @charleneli 229.72
6 BlogWrite for CEOs @debbieweil 217.25
7 Micro Persuasion @steverubel 215.08
8 Strategic PR @prblog 215.06
9 jaffe juice @jaffejuice 214.71
10 Online Marketing Blog @leeodden 214.24
11 Twist Image @mitchjoel 213.76
12 Web Ink Now @dmscott 209.57
13 marketing ideas online @jimkukral 208.65
14 Church of the Customer @jackiehuba 208.4
15 Damn, I Wish I’d Thought of That! @Sernovitz 207.99
16 Influential Marketing Blog @rohitbhargava 207.29
17 Connie Bensen @cbensen 205.76
18 Personal Branding Blog @danschawbel 204.25
19 Consumer Generated Media @pblackshaw 204.11
20 GrokDotCom @TheGrok 204.05
21 Like It Matters @brianoberkirch 203.71
22 socialTNT @SocialTNT 203.55
23 ProBlogger @ problogger 202.32
24 HubSpot Internet Marketing Blog @hubspot 198.44
25 OnlineMarketerBlog @MarketerBlog 197.81
26 Marketing Nirvana @mariosundar 197.47
27 Occam’s Razor by Avinash Kaushik @avinashkaushik 192.63
28 [chrisbrogan.com] @chrisbrogan 192.19
29 Being Peter Kim @peterkim 192.15
30 The Flack @peterhimler 192.14
31 POP! PR Jots @jspepper 190.72
32 Movie Marketing Madness @CThilk 190.07
33 Global Neighbo[u]rhoods @shelisrael 189.99
34 Inside the Marketers Studio @dberkowitz 189.56
35 Noah Brier @heyitsnoah 188.76
36 Duct Tape Marketing @ducttape 188.08
37 Every Dot Connects @conniereece 187.64
38 hyku | blog @hyku 187.16
39 Marketing.fm @ericfriedman 186.38
40 Future of Social Everything @Furrier 184.67
41 Marketing Pilgrim @andybeal 184.39
42 ConverStations @mikesansone 183.34
43 Andy Wibbels @andymatic 183.3
44 Digital Influence Mapping @ jbell99 182.48
45 Forrester’s Marketing Blog @forrester 182.36
46 The Social Media Marketing Blog @scottmonty 181.61
47 Marketing Profs Daily Fix @MarketingProfs 181.52
48 Rex Hammock’s weblog @r 181.32
49 That Canadian Girl @vero 180.87
50 Communication Overtones @kamichat 179.88
51 russell davies @russelldavies 179.37
52 NowSourcing @nowsourcing 179.13
53 CenterNetworks @centernetworks 178.32
54 Beth’s Blog @kanter 177.83
55 After the Launch @shama 177.08
56 Media Orchard @orchardo 176.1
57 Young PR @paullyoung 174.9
58 Decker Marketing @samdecker 173.87
59 The Marketing Spot @themarketingguy 173.38
60 Crenk @crenk 171.87
61 Better Communication Results @leehopkins 171.74
62 Buzz Marketing for Technology @PaulDunay 171.55
63 Copyblogger @copyblogger 170.89
64 Neuromarketing @rogerdooley 170.41
65 Krishna De’s BizGrowth News @krishnade 170.33
66 My Name is Kate @mynameiskate 169.63
67 a shel of my former self @shel 168.53
68 bad banana blog @badbanana 168.31
69 Dave Fleet @davefleet 168.11
70 NevilleHobson.com @jangles 167.87
71 PitchEngine @pitchengine 167.69
72 Paul Isakson @paulisakson 167.08
73 Strumpette @amandachapel 166.48
74 The Social Customer Manifesto @ccarfi 166.11
75 Logic+Emotion @armano 166.02
76 Collective Conversation @DoctorJones 165.55
77 PR Works @DoctorJones 165.55
78 ShoeMoney @shoemoney 165.53
79 Super Affiliate Zac Johnson @moneyreign 165.51
80 Inbox Ideas @aweber 165.21
81 Pro PR @thornley 164.32
82 Marketing Begins At Home @davidparmet 164.22
83 adfreak @adfreak 162.07
84 Servant of Chaos @servantofchaos 161.12
85 Phil’s Blogservations @philgomes 160.47
86 Drew’s Marketing Minute @DrewMcLellan 160.16
87 Blogging Me Blogging You @edlee 159.14
88 Building Relationships Through SMM @jacobm 159.05
89 Get Elastic @roxyyo 158.97
90 Faster Future @davidcushman 158.84
91 Future Visions @jonburg 158.78
92 Ignite Social Media @brianchappell 158.53
93 A PR Guy’s Musings @stuartbruce 158.4
94 Todd And = Marketing & Media @toddand 157.25
95 Sugarrae SEO Blog @sugarrae 157.08
96 Friday Traffic Report @bendtheweb 156.9
97 Buzz Canuck @SeanMoffitt 156.73
98 advergirl @leighhouse 156.66
99 BrandFlakesForBreakfast @darrylohrt 154.98
100 Techno//Marketer @mattdickman 154.4
101 Brains on Fire @spikejones 154.15
102 A New Marketing @mattjmcd 153.98
103 Make The Logo Bigger @mtlb 153.5
104 Canuckflack @canuckflack 153.42
105 Junta42 @juntajoe 152.73
106 The Buzz Bin @GeoffLiving 150.81
107 The Marketing Technology Blog @douglaskarr 150.39
108 Greg Verdino’s Marketing Blog @gregverdino 149.31
109 American Copywriter @americopywriter 149.25
110 The Viral Garden @MackCollier 147.95
111 Chris Garrett on New Media @chrisgarrett 147.59
112 Conversational Media Marketing @pchaney 147.4
113 Niche Marketing @AndyBeard 147.35
114 Gauravonomics Blog @Gauravonomics 146.73
115 Emergence Marketing @fgossieaux 146.62
116 What’s Next Blog @whatsnext 145.83
117 Diva Marketing Blog @TobyDiva 145.79
118 Corporate PR @ealbrycht 144.82
119 aimClear Blog @aimclear 144.81
120 Blogstorm @patrickaltoft 144.81
121 Adrants @adrants 144.08
122 Experience Manifesto @lbbinc 143.89
123 Brand Autopsy @BrandAutopsy 143.03
124 Modern Marketing @cherkoff 142.64
125 Church Relevance @kentshaffer 140.92
126 bizsolutionsplus @LewisG 140.54
127 Yoast – Tweaking Websites @jdevalk 140
128 The Future Buzz @adamsinger 139.66
129 Life Moves Pretty Fast @nylonmeals 138.89
130 Adspace Pioneers @juliancole 137.2
131 PR Blogger @stedavies 134.18
132 Dan Zarrella @danzarrella 133.81
133 Marketallica @ozguralaz 132.95
134 Cross The Breeze @crossthebreeze 132.37
135 WhoIsAndrewWee.com @andrewwee 132.26
136 From the Head of Zeus Jones @adrianho 132.19
137 CrapHammer @passitalong 132.01
138 DirectorTom @thomasclifford 131.81
139 PersonalizeMedia @GaryPHayes 131.55
140 Get Shouty @katiechatfield 130.78
141 The Bad Pitch Blog @laermer 130.45
142 Small Business SEM @mattmcgee 129.88
143 Small Business Branding @veraraposo 129.87
144 Seth’s Blog @sethgodin 128.88
145 Conversation Agent @ConversationAge 128.23
146 The Marketing Fresh Peel @FreshPeel 127
147 WATBlog @watblog 125.72
148 CK’s Blog @ckEpiphany 125.63
149 Talent imitates, genius steals @faris 123.98
150 ReveNews @djambazov 123.95

The sweet irony is being left out of the list, with a close call at #156. So, you know the drill: if you appreciated the hard work (i had to visit each blog to get the usernames i didn’t follow already), start by following @armandoalves and help me reach the top 150.

The PHP script that parsed the Power150 OPML file was programmed in less than 1/10th of the time it took me to figure out all the twitter profiles, so feel free to comment  if your blog is on AdAge’s Power 150 and you would like to be added to the remaining 700 profiles.

I had a few surprises along the way, with nearly 20% of the 300 parsed blogs not having a Twitter account and having to decide which profile to rank on multi-author blogs (i ended up choosing the user with most followers). Also worthy of notice is the inverted pyramid for SEO/SEM blogs. In the end, Twitter is more conversational and not very friendly for “get rich today” tweets, and that gets reflected on the top tweeple listed.

Update:

Seems the list is getting some buzz, and it starts to makes sense to build a live ranking.that hopefully will be at: http://www. twitterpower150.com

Posted in Inspiration, Advertising, Marketing, Social Web, Twitter Tagged as , , , ,

98 Responses to Twitter Power 150

  6. Armando Alves says:

    Hi all.Thanks for the great response !

    As expected with anything that involves influence/authority there’s always a but …
    The list is based ONLY on the top 300 blogs on AdAge’s Power 150. So even if a Twitter user is working or related to a marketing / advertising website, if it’s not listed on the original ranking, it won’t show up here.

    If you’re wondering if the rank will be updated, the current answer is probably no.
    Neither Twitterank nor Twitter Grader have a Public API, so i won’t be risking using screen scrapping to build a ranking. But you can all push Twitter Grader to implement this feature.

    As for Twitter feed bots, they usually are ranked low over time. I was even surprised that Seth Godin made it to the list.

  8. João Planche says:

    Man! You’re having too much free time :P
    Excellent initiative, already a follower.
    Congrats

  11. Dave Kerpen says:

    Super work, thank you. That you published this without yourself in the top 150 (yet) is indicative of your understanding and appreciation of social media. Prediction, Armando: You will be in top 150 by end of day. :)

  13. David cushman says:

    Thanks for the hard work in compiling this. Humbling to make a global top 100 of anything, but particularly of things I love! Thankyou. DC (90 on your list :-)

  14. Neo says:

    You missed Adland, @dabitch tweets. So does @adtothebone @caff and the site itself @adland.

  17. Bloggers Digest 1/16/09 | Get Elastic says:

    [...] Good start to the year for Elastic Path, our CEO Harry Chemko was named to Business in Vancouver’s Top 40 Under 40, and Get Elastic is holdin’ up the #89 spot on the AdAge Power 150 (here’s a list of the “Twitter Power 150“) [...]

  18. Eric Friedman says:

    Thanks for doing the legwork on this! I am surprised that many folks are not on Twitter, but I am sure its difficult to map users to their blogs – hopefully they do a good job of spelling it out for you.

  19. Stefan says:

    For the Futurelab blog (around 50-55 in the Power 150) the twitter account is @Futurelab_BE – although not currently a very high tweetrank :)
    Will improve, I promise, dear followers…

  22. @wiredmike says:

    Great list, just found some interesting new people to follow! Twitter getting more interesting and addictive every day!!! @wiredmike

  25. Adholes says:

    Awesome list! Thanks for putting so much effort into it. If you could add @adholes, we’re in the Power 150 somewhere. ;) Much appreciated.

  26. Jeremiah Owyang says:

    I was wondering where this bump in followers was from, I guess the thanks goes to you!

    appreciate the effort, thanks. Now to bump off Todd ;)

  27. Adam Kmiec says:

    1. Thank you for not just looking at people with the most followers. Obama has the most followers, hasn’t tweated in 2 months, but is till considered to be #1 in many ranking sites.

    2. Also, thank you for not including @pistachio and some of the other people considered to be all stars, but clearly having HIGH signal to noise ratios.

    3. Why the hell aren’t I on this list :) But seriously, some explanation of what goes into the 150 would be helpful. This way people know the numbers are legit.

    4. I’d like to see open rank format where people are given votes/kudos. Think of this like the BCS rankings (which I know suck). People could actually re-rank the list and hit submit. The aggregation of the people would determine the top 150. Ultimately it’s the consumer’s/person’s perceived value that matters, not just your opinion, or my opinion.

  30. Boris says:

    It might be useful to query TwitterCounter for your list. If you need help with that don’t hesitate to ask.

  34. OIga Phuqyercelf says:

    Lists are stupid and only benefit the compiler as a source of traffic. Does any one really care about this crap other than those on the list (and I am on this list)?

  38. Jay Philips says:

    Awesome list. I follow some of them already but will be following more soon. Always interested in learning more.

    Thanks,
    @jayphilips

  40. Rob Brown says:

    Armando this is great stuff and I have no doubt you will make the list in days. If this works I blog at prmediablog #342 in the adage Power150 and my twitter rank @robbrown is 154.57

  42. Binkowski says:

    I’m working on one as well – The Least Influential Twitters of All Times – different categories, languages, locations. Why? Because people love lists.

  44. Marjolein Hoekstra says:

    I just tweeted about how to follow a group of people in one go: http://twitter.com/CleverClogs/status/1124808001
    Shannon Whitley @swhitley created AutoPack, which lets you automatically follow all people listed under a certain Twitter pack sub-heading. All contributing URLs need to be listed once and from then on other people can use the pack. The one big drawback to the Twitter pack approach is that the packs are static. You won’t be notified when the pack you are interested in changes. If you like, we could continue the conversation @CleverClogs.

  55. Marjolein Hoekstra says:

    Hi all,

    I created a Twitter Pack from the current Power 150 list. This link — http://sn.im/power150_autopack — will take you to a so-called AutoPack page where you can either elect to follow the whole Power150 pack at once, or tick individual check boxes for each of the Twitter users you want to follow. You will need to provide your username and password so that the underlying script can follow people on your behalf. Note that the script that powers this page was written by Shannon Whitley, @SWhitley, not me. Please send a thank you note his way if you appreciate his work. All I did was to create the underlying wiki page http://twitterpacks.pbwiki.com/marketing-power150 with the Twitter home pages of those mentioned on the Power 150 list.

    To test the script, I registered the @Power150 account name on Twitter. The @Power150 account now follows all members of the current list. Except for @toddand I had no difficulties.

    Looking forward to your feedback.

  59. David Airey says:

    Hello Armando,

    Nice idea you have here. At the time of writing, my blog is at #54 in the Adage Power 150. My Twitter account has been live for a while now too, and you can find it here:

    http://www.twitter.com/davidairey

    But of course, if you’re only updating the list automatically via the OPML, and not manually, that’s fully understood.

    I hope this helps drive some traffic to your site, and all the best for 2009.

  60. Armando Alves says:

    Hi all.
    Thanks for your great feedback that i’m starting to digest. This weekend was spent with the family on the mountains, totally unplugged, so i wasn’t prepared for what just happened while I was out.

    Your interest, suggestions and the ideas are already in motion were way beyond my imagination.

    Just let me unpack my bags, then I’ll digest the whole comments, posts, Re-tweets and Replys, with a proper post and next steps for Twitter Power 150.

    Be right back.

  61. Crenk is 60th on the Twitter Power150 says:

    [...] Armando Alves has put together a list of the top 150 Twitter users who blog about marketing and advertising and Crenk has made the list! Currently sitting at the 60th slot which is great. However, I’m not really too sure that we talk a lot about advertising and marketing, but guess sometimes we do. Anyways its great to be on the list! [...]

  66. Wendy Piersall says:

    My site isn’t eligible for the AdAge list because we cover more than just marketing.

    But I am a marketer and am well respected on Twitter as such – please consider including me if this fits with what you are doing:

    @eMom – Twitterrank 229.82 :)

    Thanks!

  68. Dan Thornton says:

    Will there be any plans to extend the data set outside the top 300 via AdAge? I can understand that associating Twitter profiles is a pain for large numbers of people, but perhaps it could be extended in stages?
    (Obviously nothing to do with the fact I vary between about #310-340ish on Adage!)
    The reason is that I’ve long thought the ‘Power 150′ needs a name change, considering it covers almost 1000 blogs last time I checked, and it would be really interesting for me personally to see how my usage of Twitter compares to the effort and response I get to my blog.

  69. Stephen Collins says:

    Hey, Armando! Nice work. The combination of places of engagement is critical. Which, as you say, is why Seth is so low on this list. While I like a lot of what he has to say, I’d personally rank him lower on the AdAge list, too – no conversation, just outbound messages.

    Given I hover in the 100-120 range on the AdAge list, and Twitterrank has me around 167, I probably slot in here around 70-71.

  83. Eric says:

    Amazing list – thanks for compiling. The domain is now resolving so thanks for setting that up! One random thing, tabbing between your fields leaving a comment I found a bug – it goes from Name, then to Search at the top of your page, not to Mail, then Website in the comments – weird but true!

    I know some of these people but definitely great to be introduced to new quality content.

  86. medyum says:

    Super work, thank you. That you published this without yourself in the top 150 (yet) is indicative of your understanding and appreciation of social media. Prediction, Armando: You will be in top 150 by end of day.

  93. Chris Kieff says:

    While my blog is languishing in 800's of the Power 150 for blogs, I'm wondering if my Twitter account might make it into your 150 list. @ckieff

    Great work on this list, I've even found some new people to follow,

    Thanks!

    Chris

  95. medyum says:

    Super work, thank you. That you published this without yourself in the top 150 (yet) is indicative of your understanding and appreciation of social media. Prediction, Armando: You will be in top 150 by end of day. :) ….

  98. Open Educational Resources says:

    [...] Twitter Power 150 From A Source of Inspiration: If you want examples of influential people on Twitter, you can find a list of Top 150 Twitter users ranked by their Twitterank score here (as of January 16, 2009). [...]