Twitter Power 150
Posted in Advertising, Marketing, Twitter by Armando Alves on January 16, 2009Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking.
With over 800 bloggers it would be really hard to track down all the twitter profiles, so i focused on the top 300 and with the help of Twitterank and Dapper, and partly inspired by Mack Collier’s Top 25 Marketing & Social Media Blogs, here’s the January 2009 list for the top 150 twitter users with advertising and marketing blogs:
The sweet irony is being left out of the list, with a close call at #156. So, you know the drill: if you appreciated the hard work (i had to visit each blog to get the usernames i didn’t follow already), start by following @armandoalves and help me reach the top 150.
The PHP script that parsed the Power150 OPML file was programmed in less than 1/10th of the time it took me to figure out all the twitter profiles, so feel free to comment if your blog is on AdAge’s Power 150 and you would like to be added to the remaining 700 profiles.
I had a few surprises along the way, with nearly 20% of the 300 parsed blogs not having a Twitter account and having to decide which profile to rank on multi-author blogs (i ended up choosing the user with most followers). Also worthy of notice is the inverted pyramid for SEO/SEM blogs. In the end, Twitter is more conversational and not very friendly for “get rich today” tweets, and that gets reflected on the top tweeple listed.
Update:
Seems the list is getting some buzz, and it starts to makes sense to build a live ranking.that hopefully will be at: http://www. twitterpower150.com
Twitter Power 150
Great list!
Awesome work, Armando!
Can’t help looking through these lists… :P
@kid_disco
Thanks for the time on this Armando! Nice work!
clap clap clap.
Hi all.Thanks for the great response !
As expected with anything that involves influence/authority there’s always a but …
The list is based ONLY on the top 300 blogs on AdAge’s Power 150. So even if a Twitter user is working or related to a marketing / advertising website, if it’s not listed on the original ranking, it won’t show up here.
If you’re wondering if the rank will be updated, the current answer is probably no.
Neither Twitterank nor Twitter Grader have a Public API, so i won’t be risking using screen scrapping to build a ranking. But you can all push Twitter Grader to implement this feature.
As for Twitter feed bots, they usually are ranked low over time. I was even surprised that Seth Godin made it to the list.
Awesome list, thanks for sharing. One day.. one day ;)
Man! You’re having too much free time :P
Excellent initiative, already a follower.
Congrats
Thanks for doing that
I think you might have the wrong Seth Godin there. ;]
Super work, thank you. That you published this without yourself in the top 150 (yet) is indicative of your understanding and appreciation of social media. Prediction, Armando: You will be in top 150 by end of day. :)
Congrats on the Twitter list – I’d love to be added! @blogtillyoudrop
Thanks for the hard work in compiling this. Humbling to make a global top 100 of anything, but particularly of things I love! Thankyou. DC (90 on your list :-)
You missed Adland, @dabitch tweets. So does @adtothebone @caff and the site itself @adland.
Wow I’m surprised I’m in this at all – I’m a pretty casual Twitter user.
Great list, hope to make it on their one day :)
@weinberg81
[...] Good start to the year for Elastic Path, our CEO Harry Chemko was named to Business in Vancouver’s Top 40 Under 40, and Get Elastic is holdin’ up the #89 spot on the AdAge Power 150 (here’s a list of the “Twitter Power 150“) [...]
Thanks for doing the legwork on this! I am surprised that many folks are not on Twitter, but I am sure its difficult to map users to their blogs – hopefully they do a good job of spelling it out for you.
For the Futurelab blog (around 50-55 in the Power 150) the twitter account is @Futurelab_BE – although not currently a very high tweetrank :)
Will improve, I promise, dear followers…
Nice compilation! Hoping to be in it soon !
If only there was a way to follow them all at once.
Great list, just found some interesting new people to follow! Twitter getting more interesting and addictive every day!!! @wiredmike
While i plan a live version, let’s keep it simple: http://www.twitterpower150.com
I can smell the power…. potent list!
Awesome list! Thanks for putting so much effort into it. If you could add @adholes, we’re in the Power 150 somewhere. ;) Much appreciated.
I was wondering where this bump in followers was from, I guess the thanks goes to you!
appreciate the effort, thanks. Now to bump off Todd ;)
1. Thank you for not just looking at people with the most followers. Obama has the most followers, hasn’t tweated in 2 months, but is till considered to be #1 in many ranking sites.
2. Also, thank you for not including @pistachio and some of the other people considered to be all stars, but clearly having HIGH signal to noise ratios.
3. Why the hell aren’t I on this list :) But seriously, some explanation of what goes into the 150 would be helpful. This way people know the numbers are legit.
4. I’d like to see open rank format where people are given votes/kudos. Think of this like the BCS rankings (which I know suck). People could actually re-rank the list and hit submit. The aggregation of the people would determine the top 150. Ultimately it’s the consumer’s/person’s perceived value that matters, not just your opinion, or my opinion.
Sound methodology, and a few to add to my list. Thanks Armando.
Incidentally, I blogged about your ‘Things Fall Apart’ contribution to AOC2 just last week, Armando. See http://digitalbiographer.com/2009/01/10/237-reasons-to-read-aoc2-day-10-quote-71/
Regards, David
Ah, not bad I would have slipped in this list if I only was in the Power150 :)
Twitterrank of 127.12
It might be useful to query TwitterCounter for your list. If you need help with that don’t hesitate to ask.
[...] Odden noted the Twitter Power 150, which claims to rank ‘the top marketing and advertising tweeple’. Basically it’s [...]
My info for future consideration…
http://blog.affiliatetip.com
@affiliatetip
Twitterank: 154.44
Great list!! The way you made a list of twitter users, we at twi5.com strive to profile all useful twitter apps soon.. :)
Lists are stupid and only benefit the compiler as a source of traffic. Does any one really care about this crap other than those on the list (and I am on this list)?
Also…gotta say, how does Seth Godin make the list? Great blog? YES. Great on twitter. NO.
[...] TwitterPower150 [...]
Yes, I’m wondering the same thing Andy Kmiec does. Seth Godin isn’t using Twitter.
Awesome list. I follow some of them already but will be following more soon. Always interested in learning more.
Thanks,
@jayphilips
Thanks for the list – I look forward to checking these out!
@ rvcountry http://www.rvcountry.com
Armando this is great stuff and I have no doubt you will make the list in days. If this works I blog at prmediablog #342 in the adage Power150 and my twitter rank @robbrown is 154.57
I want to claim “That Japanese Girl” title! @ayakobing
I’m working on one as well – The Least Influential Twitters of All Times – different categories, languages, locations. Why? Because people love lists.
Good list, and good to see so many marketing and twitter friends on it.
Thanks for pulling this together.
Patrick Byers
http://responsiblemarketing.com
http://twitter.com/patrickbyers
I just tweeted about how to follow a group of people in one go: http://twitter.com/CleverClogs/status/1124808001
Shannon Whitley @swhitley created AutoPack, which lets you automatically follow all people listed under a certain Twitter pack sub-heading. All contributing URLs need to be listed once and from then on other people can use the pack. The one big drawback to the Twitter pack approach is that the packs are static. You won’t be notified when the pack you are interested in changes. If you like, we could continue the conversation @CleverClogs.
Huge. Great work !
Awesome work! Great list.
Very cool man. Thanks for the obvious hard work on this!
Great list! Looking forward to the live rankings http://www.twitterpower150.com
@ki2mylife
[...] Twitter Power 150 (tags: web2.0 twitter web socialmedia media social marketing top) [...]
[...] Twitter Power 150 – Todd Andrlik created the Power150 Ranking, now run by Advertising Age, featuring the top English-language media and marketing blogs in the world. With ranking and authority in Twitter causing quite a discussion a few weeks back, i decided nonetheless to have a shot and create the Twitter Power 150, based on the original ranking. [...]
[...] Power 150 – The top 150 marketing Twitterers [...]
@damiano
digital strategist, sales and marketing for http://www.rsafilms.com
This list looks great! Have you considered creating a badge (like AdAge) that can be embeded?
[...] Armando Alves has compiled a great list of the top 150 Twitter users who blog about marketing and advertising — The Twitter Power 150 — based on Ad Age Power150 Ranking, Twitterank and Dapper. [...]
Hi all,
I created a Twitter Pack from the current Power 150 list. This link — http://sn.im/power150_autopack — will take you to a so-called AutoPack page where you can either elect to follow the whole Power150 pack at once, or tick individual check boxes for each of the Twitter users you want to follow. You will need to provide your username and password so that the underlying script can follow people on your behalf. Note that the script that powers this page was written by Shannon Whitley, @SWhitley, not me. Please send a thank you note his way if you appreciate his work. All I did was to create the underlying wiki page http://twitterpacks.pbwiki.com/marketing-power150 with the Twitter home pages of those mentioned on the Power 150 list.
To test the script, I registered the @Power150 account name on Twitter. The @Power150 account now follows all members of the current list. Except for @toddand I had no difficulties.
Looking forward to your feedback.
[...] Twitter Power 150 [...]
[...] Andrlik y luego comprada por Advertising Age. Siguiendo la idea con la que se creó ese ranking, A source of inspiration ha elaborado, con la ayuda de Twitterrank y Dapper el Twitter Power 150, ranking con los 150 [...]
Awesome list. Thanks for sharing with us.
(Promptly bookmarked :) )
Hello Armando,
Nice idea you have here. At the time of writing, my blog is at #54 in the Adage Power 150. My Twitter account has been live for a while now too, and you can find it here:
http://www.twitter.com/davidairey
But of course, if you’re only updating the list automatically via the OPML, and not manually, that’s fully understood.
I hope this helps drive some traffic to your site, and all the best for 2009.
Hi all.
Thanks for your great feedback that i’m starting to digest. This weekend was spent with the family on the mountains, totally unplugged, so i wasn’t prepared for what just happened while I was out.
Your interest, suggestions and the ideas are already in motion were way beyond my imagination.
Just let me unpack my bags, then I’ll digest the whole comments, posts, Re-tweets and Replys, with a proper post and next steps for Twitter Power 150.
Be right back.
[...] Armando Alves has put together a list of the top 150 Twitter users who blog about marketing and advertising and Crenk has made the list! Currently sitting at the 60th slot which is great. However, I’m not really too sure that we talk a lot about advertising and marketing, but guess sometimes we do. Anyways its great to be on the list! [...]
[...] Alves at A Source of Inspiration blog recently made a list of the most influential Twitter personalities, using (among others) some statistics from Twitterank and Dapper — two online tools able to [...]
[...] Armando Alves from the A Source of Inspiration Blog just launched his Twitter Power 150. [...]
Good list – hopefully get @craigmcgill on it soon!
ProBlogger twitter link is borgnine. Nice list by the way!
My site isn’t eligible for the AdAge list because we cover more than just marketing.
But I am a marketer and am well respected on Twitter as such – please consider including me if this fits with what you are doing:
@eMom – Twitterrank 229.82 :)
Thanks!
[...] Twitter Power 150 [...]
Will there be any plans to extend the data set outside the top 300 via AdAge? I can understand that associating Twitter profiles is a pain for large numbers of people, but perhaps it could be extended in stages?
(Obviously nothing to do with the fact I vary between about #310-340ish on Adage!)
The reason is that I’ve long thought the ‘Power 150′ needs a name change, considering it covers almost 1000 blogs last time I checked, and it would be really interesting for me personally to see how my usage of Twitter compares to the effort and response I get to my blog.
Hey, Armando! Nice work. The combination of places of engagement is critical. Which, as you say, is why Seth is so low on this list. While I like a lot of what he has to say, I’d personally rank him lower on the AdAge list, too – no conversation, just outbound messages.
Given I hover in the 100-120 range on the AdAge list, and Twitterrank has me around 167, I probably slot in here around 70-71.
[...] Twitter Power 150 The global Twitter power list (tags: twitter league_table) [...]
Number 101, the @Spike_Jones Twitter account is incorrect. It should be @spikejones, no underscore. I’m http://twitter.com/derickson
[...] canal no Twitter da @presidencia. Listas no Twitter: Twitter Power 150 e [...]
[...] Todd Andrik created the Twitter Power 150, a list of advertising and marketing [...]
You missed me! http://chrisabraham.com on Power150 and @chrisabraham on Twitter — would you be able to add that?
[...] I use – Consort Partners (Kathy Johnson) Twitter May Have Found Its Business Model – ReadWriteWeb Twitter Power 150 – A Source of Inspiration Category : Internet Click here to cancel reply. Name [...]
[...] Twitter Power 150 From A Source of Inspiration: If you want examples of influential people on Twitter, you can find a list of Top 150 Twitter users ranked by their Twitterank score here (as of January 16, 2009). [...]
[...] Twitter Power 150 From A Source of Inspiration: If you want examples of influential people on Twitter, you can find a list of Top 150 Twitter users ranked by their Twitterank score here (as of January 16, 2009). [...]
[...] Twitter Power 150 [...]
Great list, Will get my blog http://www.wisitech.com/blog in this list one day
[...] a look at this – the media and marketing Twitter Power 150 Leave a [...]
wow I`mshock to know that twiter so powerfull
Hi, my blog Social Network Marketing is about #115 out of the 150. My Twitter username is @silkcharm Thanks ! ;)
Amazing list – thanks for compiling. The domain is now resolving so thanks for setting that up! One random thing, tabbing between your fields leaving a comment I found a bug – it goes from Name, then to Search at the top of your page, not to Mail, then Website in the comments – weird but true!
I know some of these people but definitely great to be introduced to new quality content.
Nice job! You have awesome list here.
Hey Armando – Great work!
Any news on an updated list? I think we’d make the top ten with @wearesocial
:)
Super work, thank you. That you published this without yourself in the top 150 (yet) is indicative of your understanding and appreciation of social media. Prediction, Armando: You will be in top 150 by end of day.
Great list!
Hopefully I can make it up on that list eventually…
@jbern
Brilliant idea – good work. Digitology is up on the Power 150 and I also tweet at @christianhughes :)
This is great, thanks! Also a Power150 blogger, try @miketrap
this is very nice blog,thank you for all
Hey great list!
I’m Digital Buzz Blog on the AdAge Power 150 and my twitter is @adenhepburn incase I can make it on the list!
[...] assolutamente imperdibile questa lista dei migliori 150 utenti twitter con un blog sui temi del marketing e dell’advertising, creata [...]
While my blog is languishing in 800’s of the Power 150 for blogs, I’m wondering if my Twitter account might make it into your 150 list. @ckieff
Great work on this list, I’ve even found some new people to follow,
Thanks!
Chris
Alves at A Source of Inspiration blog recently made a list of the most influential Twitter personalities, using (among others) some statistics from Twitterank and Dapper — two online tools able to