Comments on: Catching up with the new marketing http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/ fresh ideas for digital creativity Sat, 31 Jul 2010 10:06:27 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Gino Cosme http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9660 Gino Cosme Tue, 27 Jan 2009 08:08:20 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9660 While I don't think that the old way of doing things will completely disappear - they still have and will continue to have their place within the communication mix - you're right in pointing out that marketers must be aware that the old way of doing things don't apply anymore. Instead, it's about integrating new approaches to marketing that extend campaigns, drive engagement, and build relationships using innovative platforms, smart ideas, and business-focused analysis. The sad thing is that many marketers don't understand this. This is where educating clients and building their experience levels becomes vitally important. While I don’t think that the old way of doing things will completely disappear – they still have and will continue to have their place within the communication mix – you’re right in pointing out that marketers must be aware that the old way of doing things don’t apply anymore. Instead, it’s about integrating new approaches to marketing that extend campaigns, drive engagement, and build relationships using innovative platforms, smart ideas, and business-focused analysis.

The sad thing is that many marketers don’t understand this. This is where educating clients and building their experience levels becomes vitally important.

]]> By: Armando Alves http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9605 Armando Alves Sat, 24 Jan 2009 13:29:20 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9605 Hi Nic, Here's the link to the article: <a href="http://online.wsj.com/article/SB122884677205091919.html" rel="nofollow">http://online.wsj.com/article/SB122884677205091919.html</a> Hi Nic,

Here’s the link to the article:
http://online.wsj.com/article/SB122884677205091919.html

]]> By: Nic http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9595 Nic Sat, 24 Jan 2009 01:13:20 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9595 Do you have the link to the Wall Street Journal article? Do you have the link to the Wall Street Journal article?

]]> By: Armando Alves http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9593 Armando Alves Fri, 23 Jan 2009 18:15:46 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9593 @laurent Our homepage is google as in "google indexes all the conversations". I've been noticing that a lot of twitter/flickr/youtube and blog content is getting on the first page of search results. And Google is not that flat (take Search Wiki or Knol or Blogspot, for the matter). Dell's CEO was refering mostly to the huge amount of user generated content that's being created on social media. Companies should start paying attention to their customers (and not thinking thei agencies are trying to sell snake oil with all this web 2.0 small talk). @laurent

Our homepage is google as in “google indexes all the conversations”. I’ve been noticing that a lot of twitter/flickr/youtube and blog content is getting on the first page of search results. And Google is not that flat (take Search Wiki or Knol or Blogspot, for the matter).

Dell’s CEO was refering mostly to the huge amount of user generated content that’s being created on social media. Companies should start paying attention to their customers (and not thinking thei agencies are trying to sell snake oil with all this web 2.0 small talk).

]]> By: laurent http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9592 laurent Fri, 23 Jan 2009 17:29:17 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9592 All good stuff, but on 'your homepage is google'..I'm not sure, it sounds a lot SEO/SEM to me and social media is not about keywords and clicks ;-). I kind of think that google organize the world info works in a 'flat' web 1.0 word but not in a 'hills and valleys' web 2.0 world where communities organize themselves and most of the info need to their well being is created and consumed in them. May be there isn't a homepage anymore. But pieces of social friendly content from companies that communities take, transform and give back to the outside world. All good stuff,
but on ‘your homepage is google’..I’m not sure, it sounds a lot SEO/SEM to me and social media is not about keywords and clicks ;-). I kind of think that google organize the world info works in a ‘flat’ web 1.0 word but not in a ‘hills and valleys’ web 2.0 world where communities organize themselves and most of the info need to their well being is created and consumed in them. May be there isn’t a homepage anymore. But pieces of social friendly content from companies that communities take, transform and give back to the outside world.

]]> By: Posts about social media as of January 23, 2009 http://www.asourceofinspiration.com/2009/01/23/catching-up-with-the-new-marketing/comment-page-1/#comment-9591 Posts about social media as of January 23, 2009 Fri, 23 Jan 2009 13:08:57 +0000 http://www.asourceofinspiration.com/?p=1875#comment-9591 [...] mine, set within a social media context. Posted something on your Facebook page that might lead Catching up with the new marketing - asourceofinspiration.com 01/23/2009 This week i commented at work the fact that some blogs rival [...] [...] mine, set within a social media context. Posted something on your Facebook page that might lead Catching up with the new marketing – asourceofinspiration.com 01/23/2009 This week i commented at work the fact that some blogs rival [...]

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