As promised, here’s the presentation from yesterday at RIApt AUG, on a 30 minutes talk about why you should care about Progressive Enhancement and how it can be applied to websites developed with the Flash platform.

The sample code (with SWFObject, SWFAddress and XSLT samples) is also available for download.

Update: As Marcos rightfully points out, the Slideshare link isn’t that “accessible”. So here’s a PDF or ODP for download.

Show your 5 -nike

On the week that Champions League is back, some new work by W+K London and AKQA for Nike with Show Your 5, with Wayne Rooney and Joe Cole captured on CCTV along with local footballers.

Besides the TV ad (above), the website has a lot more footage,  where the young kids show their ball skills to the football stars. If you register on the website, you get a chance to take part in more than 200 tournaments over an 8 week period, on your way to the big final on the 10th May in London.

Having a full day job and being a active blogger, makes it hard to find some free time to give presentations and worshops. But as I always wished for an active Adobe User Group in Portugal, it was hard to decline the invitation by Paulo Moreira, for the next meeting, February 27th.

I’m not really a full scale programmer, but having worked over 7 years with Flash, and being recently seduced by the advantages of web standards, the best i could remember for my session was the subject of Progressive Enhancement, or how to present  rich media experiences while delivering alternate content.

Here’s the meetup info:



  • February 27, 2009 from 7:00pm – 9:00pm PST
  • Address: Rua do Século, 80 1200-436 Lisboa
  • Venue: Centro Cultural O Século (Bairro Alto)
  • Speakers:
    • Armando Alves: Progressive Enhancement: Enlarge your Flash Accessibility 1) Technology isn’t always a hero: From Flash to Ajax 2) Graceful solutions for alternative content 3) Transformation: reusing your XML data
    • Ricardo Neves:
    • World Video Digital Signage A project developed by JP Sá Couto and AmplitudeNet for low cost digital signage basead on the Flash Platform.

  • I’ll try not to be too technical, so if you’re interested in the subject, please drop by (signup required) . If not, i’ll post the the presentations slides here.

    The celebration of processes and stories is one of the big steps towards recognition of the creative technologist in our society. Following the discovery of a blog about Interactive Producers the past weekend at iPro, it was nice to found out about the redesign of This Happened, on a twip (? a twitter tip) by Brendan Dawes.


    The event website, focuses on the stories behind interaction design projects, their concepts and the production process behind many interaction design and digital companies. Forthcoming events on the 23rd Feb 2009 at Utrecht and on the 12th Mar in London, but you can also watch past talks online and follow them on twitter.


    Founded on 2007 by Chris O’Shea, Joel Gethin Lewis and Andreas Müller, it has now over 20 past talks, from United Visual Artists to the co-founder of the Arduino Project.

    Fallon London and B-reel have worked together to relaunch the Cheesestrings brand, with a entertaining campaign site at


    The joyful playground invites kids to create their elastic and cheesy characters and place them in the Meadow, a world where one must find clues and avoid several traps. Beautiful illustrations along with well thought character physics will surely be delightful to the core audience, and the sounds reminded me of the also wonderful World Of Goo. Which is my way of saying that i love a well crafted kids website.

    I’ve been short of posting interesting videos on the blog, so let me get this out of the way by sharing my latest favorites as a video inspiration digest:

    Intel does corporate kinetic type, on a glimpse to the future of technology as the embedded Internet.

    Nick Campbell talks about How to Be A Motion Designer and GET PAID

    Bathroom Twitter Literature: #1: Reading David Armano.

    (also in the series: Joseph Jaffe, Guy Kawasaki, Valeria Maltoni, Robert Scoble, Mack Collier and Tara Hunt )

    You’re Digital. I’m a Poster.

    Gary Baseman discusses the influences and motivations behind his artistic pieces for WhiteCanvas.

    Enjoy your weekend.

    When this blog was created i used to follow the Interesting Snippets Flickr series from Lynette. A few months later, she published her book and altough she’s been collecting more interesting quotes, the snippets are long gone. I picked up the habit and started collection my own snippets on Tumblr, and thought it would be great to share a few of these snippets to spice your presentations about digital media.

    315732190_38ef8866b6_b Photo by occhiovivo

    172219612_c324ac1ba1_b Photo by Mark Busse

    2332552738_efd2db1247_b Photo by midnightglory

    1990023423_b83d60450b_o Photo by fensterbme

    2486803597_a5858ef2cb_b Photo by william addington

    1384244871_2d40a0d1b5_b Photo by DHdesign

    All pictures were selected from Flickr, under a Creative Commons license, so make sure you credit the authors if you use them.

    There’s a recurring theme on some mainstream media that the Internet and social media are some kind of dark force, that only does bad things to your kids and those who spent too much time online don’t have anything useful to do with their lives.

    As i’m never short of passion of explaining to regular “offline” folks the outstanding opportunities that the web has brought to us, let me share one of my central arguments that you can also use to bring more people in to the conversation.

    The Third Place

    The Third Place refers to social surroundings separate from the two usual social environments of home and the workplace, or as i call it the private and professional spheres. The concept was created by Ray Oldenburg , arguing that these places were central on their community building role on a society.

    A monthly meeting of users in Lisbon, © twittlis

    The web pushed this whole concept further, as citizens increasingly rely on digital tools to stay connected, with social media becoming their main third place. With shopping malls and other consumption temples getting emptier in a year of crisis, this trend will deepen and it’s up to us, early adopters, to show the Yellow Brick Road to newcomers.

    Show your friends the best community tools available so we all can build a better society. From to, these are not only tools for digital democracy but effective agents of change.

    So when those folks tell you to get a life, just reply: “Get a Third Place”.

    Nokia has launched today several new features at, where your can submit your ideas to be chosen and discussed by thought leaders and industry experts.

    The recent branded content platform provides a way for users to get involved and stimulates innovation sponsored by the technology company.


    From Wired Magazine editor Chris Anderson to Nokia’s VP Ari Jaaksi, it’s something betweeen TED and Innocentive, with a twist of My Starbucks Idea to go along.


    The new Ideas Map, where you can focus on the relationships between the big ideas.

    One of the many themed videos, with Ron Conway discussing cloud computing.

    You can also follow the project on Twitter or subscribe their blog.