2009 has been abuzz with Augmented Reality, and what was once novelty is now on the verge of becoming a fad, a “Me Too” marketing strategy. As i still think there’s a lot of bright people researching new ways of interaction, here’s a short selection of videos collected in the last few months, featuring the best augmented reality examples used for marketing purposes.
One of the first AR examples used in advertising, by Mini.
Papervision meets FLARToolKit for a digital hologram of GE’s Smart Grid technology. Developed by North Kingdom.
Wear Your World
The Fluid Interfaces group from MIT showcased their work on a recent TED Talk, with Pattie Maes demoing the sixth sense, a step towards the ubiquitous computing vision of Mark Weiser.
Topps 3-D Live cards
One of the quickest ways for AR reaching a mainstream audience is definitely sports. With Topps 3-D Live cards by T-Immersion, you can bring life to players, with the help of a webcam.
The iPhone might get all the buzz, but one of the promising AR integrations is on Google’s Android, with Wikitude, a mobile travel guide based on location-based Wikipedia and Qype content.
Augmented Reality Geocaching
Dynamic Wine Labels
Augmented Reality Tamagotchi Maid
A virtual toy, with their 64 page instructional manual, with all the Japanese idiosyncrasy, developed by Geisha Tokyo Entertainment.
For related information, check out this great resources:
- Johnny Holland, about the interaction between people and products, systems or processes.
- New Ways Of Interaction, a Vimeo video channel.
- DigitalExperience.dk, where Jonas Petersen writes about innovative uses of new technology in an experience-oriented context.
- Augmented Times, true believers of AR as vision of the future
- One of the main AR development companies, Metaio,
- More great demos by Total Immersion
- Curious Raven, Neogence’s CEO blog, a company working on Augmented Reality Gaming
- And you can start building most of this stuff with Flash using Papervision and FlarToolkit
Yes, you got that right. An iPhone + screensaver + desktop app so you can have your “siesta” and wake with the sounds of a rooster.
Enjoying the warm countryside and a live stream of a rooster. Wait, what ? Just interact with the video above, and watch for yourself.
Branded applications are one of the more valid solutions for brands to be a part of consumer’s lives without resorting to commercial interruptions. This campaign for Cerveceria Del Pacifico by Perfect Fools isn’t goodies only, as they support the campaign with original content, blogging at “Claudio And I” the experience of a Mexican rooster farmer.
Source: Perfect Fools
I tried. I honestly tried to use AdSense Competitive Filter to block the ads of one of the most annoying display advertisers in my country.
But Movilisto [Buongiorno] ads kept coming back to my blog. With those pesky “Teste da Morte” ads. And now it got even worse with a repugnant “MÃ¡quina dos Peidos” (Fart Machine) ad. The company advertises premium mobile services, and if you google them, you’ll see that consumers aren’t that happy with their shady tactics.
They keep wearing out any credibility of display advertising in the country, and since Google doesn’t seem to provide a decent ad rating tool to users or publishers, I’ll take a stance as a blogger: I’m completely removing AdSense from this blog.
My fellow readers: you don’t have to put up with this ad junk. The amount of their interruption/noise/bad taste is one of the causes of banner blindness and also of the decreasing eCPMs for publishers. And until Google fixes this relevance problem, they are no longer welcomed as an ad network here.
What i can do as a blogger is to share this problem with my audience, some of them working at Portuguese online media companies and advertisers, so they could start demanding Google to severely limit the impressions of Movilisto and provide tools to improve the ad experience. Enough pressure will provide better ad quality, a good way to increase the price of their own display inventory while providing a safe haven to creative display advertising that is relevant to consumers.
What i can do as a blogger, is to ask my readers to protest directly in their blogs or Twitter and let their friends know #movilistosucks.
Oceans (Ocean Level vs Global Temperature)
Climate Changes (Climate Change vs Global Temperature)
Biodiversity(Biodiversity vs Global Temperature)
In the past few days i’ve been browsing through most of the entries at the One Show and Webby Awards. Maybe one day this blog will have his own “Inspiration Awards” but until then, here’s an extensive selection of my favorite nominations:
Digital Content & New Media
- R/GA’s digital signage project for Club Nokia
- Yep, iPhone was really huge in 2008. Here’s one app for A4 Driving Challenge (appstore link), developed by Factory Labs.
- Another landmark in digital marketing for CP+B, with the Whooper Sacrifice Facebook app.
- I’m a sucker for Branded Applications. Here’s ‘Find It‘ developed by Dare Digital for Sony Ericsson, right on time for the next Summer festivals. So, where’s my tent?
- A website about design being nominated for a Webby Award on best copy/writing is no small achievement. Design Observer has my vote.
- I had to mention an ARG, with a subtle but effective sponsoring by McDonalds of ‘The Lost Ring‘, developed by AKQA.
- The Best Job In The World. This one’s a winner. By CumminsNitro Brisbane for Tourism Queensland.
The online museum, sponsored by Pampero FundaciÃ³n (a rum brand) and created by Leo Burnett Portugal, curates ephemeral art spread across one of the most iconic Lisbon districts, Bairro Alto. From street graffiti to installations, the changing nature of daily art is preserved online, where you download the map with the locations along with the supporting podcast. Then head to the uphill streets of Lisbon with your mp3 player and get an inside perspective about the works and artists.
(Watch the video case below)
Being Bairro Alto famously know for their bohemian nights, it’s a great way for the brand to create awareness (they’ve just entered the market) among the hip trendsetters on a non-intrusive and creative way. The Epheral Museum is now covering other places in Lisbon and is expected to expand to other cities in the world.
Lots of stuff going on lately, and didn’t had the time to process all the inspirations, so here’s some recent highlights to digest during this Easter break.
Multitouch and Experience
An extensive multitouch applications roundup by PointAndDo. And of course, Bumptop has launched.
With regards to Experience (and interaction design), there’s plenty recent material where to choose from. Start with the IA Summit and JJG‘s plenary (avilable at BoxesAndArrows) and end with Dan Saffer’s Attention Awareness for Interaction Designers
Odopod launched a new site for Nestea: Liquid Awesomeness.
And the guys i saw in NY presenting their freshly created agency have come a long way and have a new website: Your Majesty.
W+K London launches a seasonal Easter egg hunt using PhotoSynth.
Your mom (again)
And to end, here’s something your mom would find really useful on Twitter: BakerTweet, a way for busy bakers to tell the world that something hot and fresh has just come out of the oven.
With more broadband and the writers strike in Hollywood, 2008 was a great year for online video, from a rising Hulu to the recent peak of 100M Youtube users last month, with no way to ignore the big audience elephant in the room.
Upload Cinema picks the best of online video and brings it to the big screen, with people getting together to enjoy inspiring and entertaining web video, selected by curators or proposed by the members.
The meetup, currently only by invitation (apply here), takes place every first Monday of the month at 9.30 PM at movie theater De Uitkijk in Amsterdam. The current edition’s theme is “Typo Film”, showcasing motion graphics using kinetic type.
The project has recently been awarded as Best crossmedia concept at Spin Awards.
Online video as an alternative media diet took shape in 2008, with websites like Current.tv to the more randomly obscure Upl8.tv, a trend becoming even more evident as digital video gets away from keyboard and spreads to multiple devices, with an increasing long tail consumption of online video. From Viral Film festivals to Vimeo offline, it’s something we’ll start to get used to. With or without the popcorns.