Augmented Marketing: 10 ideas beyond reality

2009 has been abuzz with Augmented Reality, and what was once novelty is now on the verge of becoming a fad, a “Me Too” marketing strategy. As i still think there’s a lot of bright people researching new ways of interaction, here’s a short selection of videos collected in the last few months, featuring the best augmented reality examples used for marketing purposes.

  1. Mini.de


    One of the first AR examples used in advertising, by Mini.

  2. GE Smartgrid


    Papervision meets FLARToolKit for a digital hologram of GE’s Smart Grid technology. Developed by North Kingdom.

  3. Wear Your World


    The Fluid Interfaces group from MIT showcased their work on a recent TED Talk, with Pattie Maes demoing the sixth sense, a step towards the ubiquitous computing vision of Mark Weiser.

  4. Topps 3-D Live cards


    One of the quickest ways for AR reaching a mainstream audience is definitely sports. With Topps 3-D Live cards by T-Immersion, you can bring life to players, with the help of a webcam.

  5. Wikitude AR


    The iPhone might get all the buzz, but one of the promising AR integrations is on Google’s Android, with Wikitude, a mobile travel guide based on location-based Wikipedia and Qype content.

  6. Augmented Reality Geocaching

    arcache
    Ok, this is really just a concept, but as an occasional GeoCacher, i really loved this idea. Oh the possibilities for augmented ARGs (see also Map Tracking and MARQ).

  7. Dynamic Wine Labels


    Dynamic Wine Labels. An Adegga.com innovation, a company co-founded by Twinelis buddy Andre Ribeirinho. Wine information on the go, using QR codes with AVIN (think ISBN for wines).

  8. Augmented Reality Tamagotchi Maid


    A virtual toy, with their 64 page instructional manual, with all the Japanese idiosyncrasy, developed by Geisha Tokyo Entertainment.

  9. Sekai Camera


    Mainly a mobile technology, but with a promising marketing future, the Sekai Camera is a system for using online data to navigate the real-world, featured on the latest Techcrunch 50TechCrunch 50.

  10. Augmented Magic


    Augmented Reality Magic 1.0 from Marco Tempest on Vimeo.
    You didn’t think I’d forgot the coolest video of them all, where Zach Lieberman and Theo Watson mix technology with magic, didn’t you?

While this kid of experiences has all the eye-candy, the real trend that interests me is “The Internet Of Things”, with technologies like Arduino or companies like TikiTag and Violet.

For related information, check out this great resources:

2 thoughts on “Augmented Marketing: 10 ideas beyond reality

  1. I’ve been browsing through your site, and it is very interesting and very informative. I enjoed reading it thanks for posting 🙂

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