Having researched lately on the subject of game design further strengthened my opinion as how it’s one of the best ways to present interactive narrative. Take a simple subject like cheese, think of an advergame, add some fine art direction and what you get is Old Dutch Master.

Reminds me of Virgin Digital’s “Exercise Your Music Muscle“, but with extra care with the sound. If you’re fond of visual riddles, check also M&Ms Dark Chocolate and Lonely Planet’s 50 Cites.

Source: Chewy