Osocio.org: Awards don’t feed the Hungry

With Cannes Lions Advertising Festival starting to roll, maybe the ad people enjoying the sun and booze take a few minutes out of their time to reflect on a better way to spend their talents and convince the organization and rest of the industry on creating advertising that does make a difference, instead of using it as an excuse to get a piece of metal.

Last year, on a short Twitter exchange with Marc from Osocio on the subject of awards and social marketing, i replied:

We’re in the business of changing behaviours, not winning awards.

Fast forward to Cannes 2009, and on a great collaboration with the duo from StealOurIdeas.com, Osocio presents their draft concepts on how your brand should be used for the right reasons,

osocio-africa-poverty

Every year hundreds of PSAs are done for the wrong reasons.
Help us to create social advertising that actually makes a difference.

osocio-hospital-health

osocio-africa-poverty

The next time you catch a creative doing spoof work just to win awards, forward these concepts so he or she could get a few really noble ideas.

2 thoughts on “Osocio.org: Awards don’t feed the Hungry”

  1. Pingback: Pristina.org | Everything Design por Felipe Tofani » Blog Archive » Premiações não alimentam os pobres

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