The story of the last great supply of fresh drinking water on Earth. The changes affecting the Great Lakes. A beautiful soundtrack for an epic journey. Now on the web, developed by Jam3, at


Winner of the Special Jury Prize at Hot Docs 2009, the film is narrated by Gord Downie, featuring music by Sam Roberts, Sufjan Stevens, Sigur Rós, Robbie Robertson and Brian Eno.



Just enjoy. And think about it.

Source: Osocio

Rejoice ad people. You can now get your own Mad Men (the Tv series) avatar at


A classy way for AMC to promote the third season, which starts Aug. 16., letting you customize your character from body to accessories (a bow ties for the gents, a fur stole for the ladies) with lovely illustrations by Dyna Moe.


Source: AMC blogs

Speaking of TV series, check out the Lost folks unveiling the end of Season 6 at ComiCon.

It’s not often that display advertising catches our attention. But EA sure know how to give ordinary things a new twist, with a concept similar to one of my favourite online advertising executions, the Mini adventure ‘Follow the white rabbit’. This time, just follow the white ball to Tiger Woods PGA Tour 10:

Agency: Freestyle Interactive Source: BannerBlog

A revolutionary online media plan, by the folks who brought you swear words,

instantcampaign01 URL:

Choose your budget and expect to be surprised with the amazing snake-oil solutions. From viral to widgets, any guru similarity with reality is pure coincidence. Or not.



Brilliant self-promo. And a tongue-in-cheek critique to the so called online media gurus and social media experts.

Even if this blog has focused mostly on Flash based interactive experiences, that doesn’t mean i have anything against web standards. Quite the contrary, with XHTML+CSS being preferable in most of the cases, unless your idea uses media that is best fit for a more interactive technology.

And since what really matters are fresh ideas, here’s the redesign from Sequence, a San Francisco based design and strategy agency that excels on using modern web standards to create a dynamic website, with a unusual approach to navigation, that many would thought impossible a few years ago without using Flash.


Under the hood the website is using HTML5, CSS (with an iPhone optimized version), Javascript (Mootols) and Cúfon, a font replacement technique based on SVG (VML on IE) and JSON.


We’ve come a long way in web standards, and even if XHTML 2 is no longer, there’s plenty of innovation out there, from Mozilla Labs to the multi-platform reach of Webkit. So you’d better think of a pretty damn good excuse to develop a site only in Flash.

Watched yesterday on the train back to Lisbon, a film project about the power of mass collaboration, government and the internet. From Clay Shirky to Don Tapscott, discussing projects like Couchsurfing or Zopa, the documentary is a fresh thinking on the future of democracy.

Us Now from Banyak Films on Vimeo.

Watch it on Vimeo, Youtube, download the .torrent or buy the full-length DVD.

One of these days i promise i’ll share my tons of quotes and random thoughts with visuals at least half as good as these ones from Helge Tennø (aka @Congbo).

His slides are one of the best visual thinking i’ve seen since Armano and Lynette. And don’t forget to check his blog.

Since the iPhone was out, i secretly hoped that my mobile carrier in Portugal -TMN – would come to their senses and at least provide some decent alternative below 500€. Unexcited by the Crackberries or even the Nseries, when Google announced Android mobile OS in 2007 i thought the waiting was over. 2008 went by and no geek device worth mentioning (ok, maybe Nokia’s E71 made me think twice) and i was getting really nervous the past few months with no news regarding the “Google phone”.

tmn-android Disclaimer: This is a review for TMN’s HTC Magic, based on a device provided by the company. TMN is a Fullsix client, but that never kept me from being demanding.

A few weeks ago, after complaining on Twitter about the lack of exciting devices on TMN, out of the sudden the company announces that HTC Magic is available for pre-order. If things seemed promising, it got even better as last week a member of the board kindly allowed me to review the device. As i only had the chance to pick the package yesterday, let’s cut it short with an unboxing video and highlights first:

With less then 2 busy days getting acquainted with HTC‘s multitouch device, here’s the first impressions:

  1. It feels just about the right size. And since we’re on the ergonomics, why do multitouch devices feel so slippery and greazy? Extra points for the HTC Magic sticking to only one side button. I freaking hate those devices where you’re always pressing external buttons unintentionally.
  2. Yes, it’s true. It’s not a blazing fast OS. Kind like Firefox 3, before 3.5 was out. So, let’s hope for an updated OS soon (altough i’ve read somewhere you can use the Hero‘s ROM on Magic already)
  3. Loving the Augmented Reality apps. SkyMap and Wikitude are a sign of things to come.
  4. The integration with Google services is, in my opinion, the best feature. From complete mobile sync with your address book, to smooth experience on Google maps, it’s where Android shows its best. And it can only get more efficient, if Sergei and Larry wish so.
  5. Pay close attention to extra apps (notifications, GPS monitoring) as it can drain your battery and data plan. Which takes me to one question for TMN: can we have some decent mobile data plans, please? And while you’re at it, a support page for the device would be nice also.
  6. It’s not an iPhone. Can we please stop with all the comparisons? And yet, i feel there’s more future on the Android platform, as nowadays the iPhone ecosystem is starting to feel a bit like MySpace. Somehow i feel the developers are slowly shifting to more open platforms, and it’s always useful to pay attention to the Alpha-geeks

Overall it’s a solid device and one of the best choices for those who can’t live by without Google services (yes, i’m already thinking about Wave). I still don’t dream of electric sheep, so if there’s anyone interested on providing an iPhone 3GS for review you could still change my mind 🙂 Any questions, feel free to drop it in the comments.


In September 2006, after a few months deciding if and how i should start blogging, ASourceOfInspiration was born. Here we are, 500 posts later and a lot has happened. Back then, Twitter was still in stealth mode, Facebook was graduating, Yahoo and MySpace were giants, and the iPhone was yet to be announced. I was still working as Senior Interactive Developer at Draftfcb, with lots of code on my screen and definitely less bald, still deciding what “stuff that matters” i would be working in the years ahead. The blog started as a small experience on sharing interesting content, with a default theme on the first few months, and then had 2 redesigns, with the “Fresh Grid” theme being the current.

During 3 years, evolved from being just a link blog, to presenting useful digital marketing resources and i’ve started writing long form content, sharing my experience as Head Of Interactive at Draftfcb, where a great team kept delivering great advertising. From a few friends to over 1600 RSS subscribers, more than 10k monthly readers and mentions of some of my favorite blogs, it has been one of my most rewarding personal experiences.

Of course, it wouldn’t be possible without you, dear readers. And might i say, friends. Or followers. Your interest and feedback kept me focused on posting at least twice a week, despite all the buzz around microblogging. Bringing fresh content also helped me keep a critical spirit, learning a great deal about user experience and communities.

Speaking of communities, a big thanks to all members, the best geek bloggers in Portugal. Even if we blog a lot less nowadays, doesn’t mean it’s less relevant, so keep those posts coming. Oh, and @vd and @nloureiro, thanks for the great ride recording Alt.Prt.Sc videocast. It has been also an honor to be a guest blogger at, with Marc and the rest of the team doing a great job on changing behaviors by showcasing the best social advertising in the world.

Communities were really the big change on digital marketing the past 3 years, being at the core of the Web 2.0 revolution and what is commonly called Social Media. The web is about the people, it has always been, so forget about the latest tech hype and focus on providing a great service to your clients. Treat them as if they were your friends. Be nice and notable.

500 posts later, I’ve changed jobs, being now a Web Strategist at Fullsix, working with an impressive team that produces the best interactive work in Portugal, so expect me to do a lot more of shameless promotions :). I only wished more Portuguese companies would send their work, as it deserves to be recognized, so if you’re heading a digital agency in Portugal my email is armandoalves at asourceofinspiration dot com. We have great work in our country and it deserves to be shared.


Last, but not the least, a treat for readers. The first 2 comments guessing the most famous post at win the book “Ignore Everybody: And 39 Other Keys to Creativity” by Hugh McLeod.

Hugh is one of my favorite bloggers, so it fits perfectly to reward those who follow closely this blog with a book about creativity. Thanks all, and let’s hope we all make it until the 1000th source of inspiration.