Many countries around the world have been implementing smoking bans as public health policy. In Brazil, the state of SÃ£o Paulo has issued last month a ban on indoor smoking, with the usual controversy amongst citizens.
Instead of taking sides, ad agency Fischer and digitial agency PIX, elaborated the installation “The Smoking Plant”, where 2 plants on a glass case where placed side by side, but with one of the sunflowers exposed to cigarette smoke. The whole experiment was live on the Internet during the past 2 weeks, with the results shown on the video below:
During the 97 cigars smoked, the project updated the progress on Twitter and created a great amount interaction with users, offering also a screensaver to follow the experiment from the desktop.
Cross-posted to Osocio.org
Noah Zerkin gives AR a touch of awesomeness, with his Zerking Glove.
The low-cost data glove (under $300) allows 3D interaction with virtual objects in augmented reality (AR) environments, with accurate 1-to-1 tracking of ones entire arm from shoulder to knuckles without external reference infrastructure .
Despite all my pet peeves with all the hype surrounding AR, i’ve been lately more thoughtful of the subject and there’s a few interesting projects being hacked, like this one from @noazark, who’s looking for investors.
Using YouTube annotations is not new, but the integrated interactive quiz is worth mentioning for this campaign promoting the new Sony Ericsson W995.
Agency: bplusd interactive