Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC.



The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.


Finally, do check the also special and personalized video after the jump.

Source: @brianjeremy

Cross-posted at


Whatever that means. At least they don’t have a flashturbated website, and Evan wants to Be Fucking Awesome. And they have skull pictures and are hiring.

Crossposted at The TrendWatch

Yesterday, the quintessential online ad resource BannerBlog featured two ads for Smart. Both pulled dynamic data — weather and maps — to build a display ad unit. I could be wrong, but the data source was probably some sort of API. For those not so versed in acronyms, Wikipedia to the rescue:

An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it; much in the same way that software might implement a user interface in order to allow humans to interact with it.

Flickr Mosaic Flickr Mosaic: Crayonbox, constructed with Flickr API. Released under a CCommons license by krazydad

Like digital bridges, API’s request standartized information from public (and sometimes private) web services. From USA Spending to Fedex tracking, from Flickr to Google Maps, the interest for APIs has been traditionally confined to B2B/ERP and the Social Web. But lately the concept is extending beyond these areas: with developers creating exciting and unexpected uses with the new data available, and with consumer brands and the ad industry starting to let go of their closed silos, in essence “letting one thousand flowers bloom“. A good consumer brand example of this trend is the UK grocery chain Tesco, who announced a new API at TechForTesco and invited developers to tinker with its data, search for nutrition facts or send ‘ideas’ to the customer’s ‘ideas inbox’.

Web development frameworks have long been using these large building blocks to enable rapid development by a larger interested audience. They not only ignite the engine of innovation, sometimes stalled by internal corporate politics, but also allow brands to have a comfortable degree of control. With new data sets available, we could start thinking of new kinds of mashups, such as business data built directly into communication solutions, CRM programs feeding custom content or display ads with real-time data, as mentioned in the beginning.

Before a brand dips into this space, it’s challenge is to question which data set respects legal and privacy issues, while at the same time being interesting enough for developers and consumers to act upon. What they shouldn’t be asking is if an API is useful (it’s useful when the data is right).

If you’d like to know more about what’s being done with such web services, I highly recommend checking out the website Programmable Web. It’s a useful resource with over 1500 APIs that have been used in thousands of mashups.

Yes, the Internet is wonderful and all that stuff, but sometimes we do indulge ourselves with a good sofa evening, watching a film on TV.

To celebrate this escape from the smaller mobile and laptop screens, the Image Freedom movement was launched a few days ago.



You can find lots of video testimonials of people playing around this idea, with channels on Vimeo and YouTube feeding the large video experience on the website.


And just a few minutes ago, LG launched the product website at, a full 3D experience, showcasing the borderless concept of the LG SL9000 model, the new high contrast LED with ultra slim design.


Go ahead, give the site a spin (literally) and check the gallery for some nice product footage. And maybe, just maybe, you’re free to choose LG when getting the new TV model for your living room.


So, if sometimes i don’t update this blog that often, then perhaps it’s because I’m actually working on stuff like this. Enjoy.

Credits: Agency: Fulllsix Portugal Creative Director: Rui Vieira Interactive Design: Daniel Teixeira, Victor Afonso Copywriter: Claudia Ribeiro Web Strategy: Armando Alves Account Management: Ricardo Costa, Sofia Delfim Guerrilla marketing : Torke

Ladies, let’s be honest: your intelligence isn’t the first thing we notice.

Or so they say at the Trivial Pursuit Experiment:


Come on guys, don’t disappoint me and let’s show the ladies we’re damn smart. At least sometimes.


Word of advice: don’t miss too much answers or you’ll have to watch some humiliating performances by one of ours.

RSS readers: click to watch the videos.

Source: GoViral affiliated post

Taking place in Lisbon, the next November 14th, Upload 2.0 intends to discuss current web trends and their impact on Marketing and Communication strategies.


Organized by a team of active participants on Portugal’s social web, the event gathers several practitioners sharing their experiences and ideas on a series of short talks about the role of new media, consumer empowerment and new models of publishing. From marketeers, students, journalists, bloggers or just people with passion for the new social web, you’re all invited to register.


I’ll be giving a short talk on UFOs (Unidentified Flashy Objects). If you find the title unusual, then show up and listen the rest of the content.

Speakers also include Ricardo Teixeira, Rodrigo Moita de Deus, Filipe Carrera, Luís Rasquilha, Fernando Batista, Daniel Caeiro, Vasco Trigo, Paulo Querido, and Sérgio Bastos with panels moderated by Rodrigo Saraiva, João Morais and Domingos Pereira.


There’s no excuse of being at work (it’s on a Saturday) or being expensive (ticket at 28€ / 20€ for students). Find all about it at or get the updates at twitter/@UploadLisboa.

P.S.: Speaking of events, today it’s Ignite Portugal, where Alt.Prt.Sc will be recording a special videocast and my colleague Tiago is giving the Ignite talk “How to manage impossible projects with agility”. See you later.

The fine crew at Odopod are spoiling me with good stuff, as if Odosketch wasn’t enough. Yesterday, i found via @lilmissjen, former colleague and now promising blogger, that Odopod and the NYC think tank Undercurrent (Hi Mike and Bud) launched a new site for DonQ, a six generation Puerto Rican distilled rum.

So what’s so special about rum? Well, of course one of the best reasons a guy would care about it instead of plain old beer are THE LADIES. donq-03

At DonQ’s Lady Data, one can find the how the female mind works:

(and dozens of other questions related to sex, style, success, night-life, mr. manners, wordly wise and dude 101).


It’s like the holy grail of the bachelors (or data porn for the metrosexual in you). And now i know i don’t have a chance with Jen, as she’s not much into bald guys.


Have a peek into the profiles, filter by criteria, get to know the answers and suggest your topic. Add to that integration with Foursquare, smart presences on Facebook and Twitter, and rum does increase your chance to get lucky. Respectfully and responsibly, with a female perspective.


Oh, and the rum bottles looks tasty also.

So, after listening all day long to “Where the Wild Things Are” soundtrack i had to post about it. Imeem playlist below, so you can have a taste of what of Karen O’s and the Kids sound like. Enjoy.

Where the Wild Things Are Soundtrack

New trailer after the jump.

Lots of important reading about Online Advertising in the past few days:

Rick Webb’s talk at The Economist

Shelby Bonnie (former IAB chairman) at Techcrunch

First, just stop using the CPM. Yes, it will break every model and process that the industry holds dear, but we need to get rid of the crutch. The ensuing turmoil will bring creative thinking, new ideas, and entrepreneurial passion.

Nielsen on Delivering the Target Audience

target_chart3 Source: NielsenWire

If the Internet is to improve CPMs—and perhaps save the overall advertising market from its fate—we must focus on time-based post reporting. The post reporting itself provides brand advertisers with what they really need and understanding if their ads reach the audience they seek

Natural Born Clickers, by ComScore


The curse of the Internet as “the most measurable medium” is perpetuated by continued industry reliance on “the click” as a relevant measure of display advertising efficacy. The industry simply needs to get off this click crack in order to earn a rightful place in marketers’ budgets and mindsets.

Dormring1 Click Fraud uncovered

Dormring1 Source: Techcrunch

Click fraud occurs when someone sets up a website, signs up with an ad network, and then clicks on the ads to generate ad revenues with false clicks. DormRing1 operated the same way, except it easily involved more than 1,000 people who set up more than 10,000 Websites to spread out the fraud.

Since 2006, Web 2.0 and the growth of accessible publishing platforms, the microsite (also called hotsite or campaign site) has been on life support, with a near death as new forms of interaction extend to multiple touchpoints. Many have declared the death of the microsite — hyperboles are good linkabait — as the social web became increasingly important, both for consumers and companies.

The age of microsite featured the usual broadcast tactics, pushing “shiny flashy objects” and applying the usual recipes of “spray-and-pray” or “build-it-and-they-will-come”. From those days, the web graveyard inherited thousands of zombie pages that became lifeless, after broadcasting their ephemeral commercial message.

fwa-2005 FWA 2005 Site Of The Month: 4 out of 12 are no longer online

The kind of campaign websites listed above, is pretty much careless of what happens after the “campaign” ends. Not even the decency of doing a simple 301 HTTP redirect, with users stumbling upon a parked page, filled with AdWords by someone with a sense of opportunity. Don’t tell me that a company can’t spare a lousy hosting bill for an old sucessfull campaign or $10USD for a redirected or masked domain.

But enough about microsites, that i personally call “the web’s non-recyclable garbage”. Fast forward to 2009, where one would expect that some lessons from the previous days would turn companies more wiser when defining an integrated Internet presence. Well, not quite.

Zombies in San Francisco Photo by Laughing Squid under Creative Commons

Meet the social zombies

These are the kind of corporate presences on social web platforms and services, created only to serve a temporary tactical purpose. As with microsite, they’re nurtured during a few weeks with fresh blood (regular updates, a widget, a viral wannabe), but then left dying on the same kind of web graveyard. But now with a more bloody consequence, taking with them all the community (fans, followers, viewers, etc) that they’ve built while alive.

Examples include the usual Twitter account created for the yearly event, a Facebook page activated only for a new product launch or a YouTube channel with the 500 views viral wannabe. This “social media bribery” is again leaving pieces of rotten digital flesh all over the web.

dharma-lost (An ARG for TV series Lost) has won a Primetime Creative Arts Emmy, but is now defunct (or should i say lost)

dharma-wiki A sustainable solution could be a wiki on the same domain, highlighting the narrative and interactions.

Sometimes it’s just brands experimenting and failing, and i’m ok with that. The problem is not caring to clean the mess once finished, on a bad example of interactive sustainability (how’s that for a buzzword?). The social web is also about brands creating a sustainable presence on conversational destinations and managing the digital footprint for the long run (Google doesn’t forget). Once a campaign ends, don’t stick only to analysis, with the follow-up also including a post-mortem curation, by informing (updating the bio or description) or reaching out to the community ( open-sourced their service). And please, don’t just limit yourself to profile euthanasia.