Land’s End is sponsoring this year the Big Boston Warm-Up, an effort to make the season warmer for the homeless people in the Boston area. Collecting one coat at a time (donated at Sears), but also setting up a beautiful website, developed by Firstborn NYC.
The infographic rich website also informs about the installation at Boylston Plaza with 738 figures waiting for a warm red heart, meaning that 10 people have donated coats for each figure.
Finally, do check the also special and personalized video after the jump.
Cross-posted at Osocio.org
Crossposted at The TrendWatch
Yesterday, the quintessential online ad resource BannerBlog featured two ads for Smart. Both pulled dynamic data Â— weather and maps Â— to build a display ad unit. I could be wrong, but the data source was probably some sort of API. For those not so versed in acronyms, Wikipedia to the rescue:
An application programming interface (API) is an interface that a software program implements in order to allow other software to interact with it; much in the same way that software might implement a user interface in order to allow humans to interact with it.
Flickr Mosaic: Crayonbox, constructed with Flickr API. Released under a CCommons license by krazydad
Like digital bridges, API’s request standartized information from public (and sometimes private) web services. From USA Spending to Fedex tracking, from Flickr to Google Maps, the interest for APIs has been traditionally confined to B2B/ERP and the Social Web. But lately the concept is extending beyond these areas: with developers creating exciting and unexpected uses with the new data available, and with consumer brands and the ad industry starting to let go of their closed silos, in essence “letting one thousand flowers bloom“. A good consumer brand example of this trend is the UK grocery chain Tesco, who announced a new API at TechForTesco and invited developers to tinker with its data, search for nutrition facts or send ‘ideas’ to the customer’s ‘ideas inbox’.
Web development frameworks have long been using these large building blocks to enable rapid development by a larger interested audience. They not only ignite the engine of innovation, sometimes stalled by internal corporate politics, but also allow brands to have a comfortable degree of control. With new data sets available, we could start thinking of new kinds of mashups, such as business data built directly into communication solutions, CRM programs feeding custom content or display ads with real-time data, as mentioned in the beginning.
Before a brand dips into this space, it’s challenge is to question which data set respects legal and privacy issues, while at the same time being interesting enough for developers and consumers to act upon. What they shouldn’t be asking is if an API is useful (it’s useful when the data is right).
If you’d like to know more about what’s being done with such web services, I highly recommend checking out the website Programmable Web. It’s a useful resource with over 1500 APIs that have been used in thousands of mashups.
Yes, the Internet is wonderful and all that stuff, but sometimes we do indulge ourselves with a good sofa evening, watching a film on TV.
To celebrate this escape from the smaller mobile and laptop screens, the Image Freedom movement was launched a few days ago.
And just a few minutes ago, LG launched the product website at liberteaimagem.com, a full 3D experience, showcasing the borderless concept of the LG SL9000 model, the new high contrast LED with ultra slim design.
Go ahead, give the site a spin (literally) and check the gallery for some nice product footage. And maybe, just maybe, you’re free to choose LG when getting the new TV model for your living room.
So, if sometimes i don’t update this blog that often, then perhaps it’s because I’m actually working on stuff like this. Enjoy.
Credits: Agency: Fulllsix Portugal Creative Director: Rui Vieira Interactive Design: Daniel Teixeira, Victor Afonso Copywriter: Claudia Ribeiro Web Strategy: Armando Alves Account Management: Ricardo Costa, Sofia Delfim Guerrilla marketing : Torke
Lots of important reading about Online Advertising in the past few days:
Rick Webb’s talk at The Economist
Shelby Bonnie (former IAB chairman) at Techcrunch
First, just stop using the CPM. Yes, it will break every model and process that the industry holds dear, but we need to get rid of the crutch. The ensuing turmoil will bring creative thinking, new ideas, and entrepreneurial passion.
Nielsen on Delivering the Target Audience
If the Internet is to improve CPMsÂ—and perhaps save the overall advertising market from its fateÂ—we must focus on time-based post reporting. The post reporting itself provides brand advertisers with what they really need and understanding if their ads reach the audience they seek
Natural Born Clickers, by ComScore
The curse of the Internet as “the most measurable medium” is perpetuated by continued industry reliance on “the click” as a relevant measure of display advertising efficacy. The industry simply needs to get off this click crack in order to earn a rightful place in marketers’ budgets and mindsets.
Click fraud occurs when someone sets up a website, signs up with an ad network, and then clicks on the ads to generate ad revenues with false clicks. DormRing1 operated the same way, except it easily involved more than 1,000 people who set up more than 10,000 Websites to spread out the fraud.