If there’s one place where creativity excels is on a blank canvas. You “just” have to figure out what to make of it.
Fashion brand Land’s End is here to help with a new website developed by EVB, taking full advantage of Facebook, Twitter and Flickr to help you unleash creativity. Altough they should have used a password anti-pattern with Twitter like OAuth (there’s no way i’m sticking my Twitter password on a brand website) the Facebook Connect showed me just how my friends are the new paintbrush.
Oh, and they sell clothes too.
And just in case you didn’t notice the writing on my painting, Portugal’s main Online Advertising Award is up for voting at http://premios.sapo.pt/.
Last week was short on posts, as i was busy finishing up my talk for Upload Lisboa, a meeting that gathered this Saturday about 300 people to discuss the impact of web 2.0 on society, marketing and communication.
First, congratulations to @VirginiaCP and @vanessaquiterio (along with @brunoribeiro and @brunoamaral) for having managed to build this event without any serious experience as conference organizers. Besides their entrepreneurship, the amount of enthusiasm and whuffie built on the web, does make this sort of thing possible. The event was mostly a success, and i do believe that next year we can expect even a better conference.
Next, thanks everyone who appreciated my talk. And since a few of you have been asking for it, i might as well share it right away. So here it is:
The talk will be soon available as an ebook at ToothlessTigerPress.com, with a few more notes and references, so stay tuned. From the great feedback i had, i should consider doing more talks and stand up for the job.
Last, it was a pleasure to meet in person some great minds like @joaopcastro @vmtrigo @rsaraiva @31darmada and @filipecarrera. Shame on me for not networking enough during the coffee break, but drop me a line and I’d gladly connect with you for any questions you might have.
Live long and prosper.
Nike. Racing. Twitter. Voice recognition. Oh, just watch the video.
Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.
Good run by BBDO Argentina.
And one thing i love about the fantastic genre is the extra care establishing their internet presence. With The Box website, i was particularly impressed with the visuals (and no, it was not about Cameron Diaz) and the masterful aural experience.
Along with the typical sections (downloads, cast, trailers, etc) i’m starting to detect some ARG inspiration integrated in movie websites, by launching some satellite experiences, in this case a teaser website at YouAreTheExperiment.com and even a comic book.