Inside The Human Race 10k

by Armando Alves.

Nike. Racing. Twitter. Voice recognition.
Oh, just watch the video.

Using an iPhone strapped to their arms and an earphone, simply by pressing a button, the runners were able to share their experiences with the world in real time. The voice message was turned into a text message that was automatically published at thehumanrace.com.ar/envivo/, in their Twitter accounts, and banners on sports vertical portals and news sites.

Good run by BBDO Argentina.

Posted in Marketing, Social Web, Twitter

4 Responses to Inside The Human Race 10k

  2. olivier PEYRE says:

    Great idea.

    The song of the presentation is horrendous. It's about a girl dumped by his bf and she tells everyone he has a small dick. No kidding.

    • Armando Alves says:

      @olivier

      Eheh, i didn't really noticed those awkward song lyrics.

      That would be a great post: find case studies with bad choice of soundtrack :)