ComScore measures Internet Audience in Portugal

Just noticed today that ComScore started measuring Internet audience in Portugal, and the numbers do look solid.

Top 15 Online Properties in Portugal
Total Portugal – Age 15+, Home & Work Locations
September 2009
Source: comScore World Metrix
Media Sep-2008 Sep-2009 % Change
Total Internet : Total Audience 3,665 3,816 4%
Google Sites 2,959 3,570 21%
Microsoft Sites 2,816 3,397 21%
Portugal Telecom 2,125 2,398 13%
Hi5.COM 1,986 2,329 17%
Yahoo! Sites 1,066 1,422 33%
UOL 971 1,254 29%
Grupo Impresa 1,086 1,215 12%
Wikimedia Foundation Sites 1,012 1,148 13%
Grupo Brasil Telecom 863 1,119 30%
WordPress 860 1,058 23%
OnLine eXchange 625 930 49%
IOL.pt 771 914 19%
Terra – Telefonica 655 890 36%
Clix.pt 756 852 13%
CBS Interactive 394 643 63%

The study points to more than 3.8 million people age 15 and older, spending an average 1.9 hours online per person during the month, numbers that will probably be discussed the next 26th November at CAEM i-com National Roundtable (on Twitter @icomglobal).

The last few months i’ve also noticed a renewed interest on giving solid data about Internet behavior, as the market grows bigger with droves of new users consuming more bandwidth (either broadband or mobile).

The data on social networks is finally shedding some public light (disclaimer: Fullsix Portugal has also some panel data on user behavior), with no surprises on the top place for Hi5.com. Facebook numbers show some solid growth, but i’m still a bit far on my prediction that Hi5 would be surpassed by the end of 2009 (even if i seriously suspect that already happened in terms of active users). Twitter is a lot bigger than i expected, and something that most marketeers in my country have been ignoring.

Top 10 Social Networking Sites in Portugal
Total Portugal – Age 15+, Home & Work Locations
September 2009
Source: comScore World Metrix
Media Sep-2008 Sep-2009 % Change
Total Internet : Total Audience 3,665 3,816 4%
Social Networking 2,585 2,992 16%
Hi5.com 1,986 2,329 17%
Windows Live Profile N/A 1,225 N/A
Facebook.com 113 639 463%
MySpace Sites 267 289 8%
Orkut 170 256 50%
Twitter.com 26 249 842%
Netlog.com 204 244 19%
Badoo.com 8 238 3,018%
Windows Live People N/A 218 N/A
Deviantart.com 94 156 67%

Source: ComScore

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