The mesmerizing works of one of the interactive agencies of the decade.
This is huge for SMBs. AdWords now has the ability to target locally, just right before people leave their homes to go shopping, having searched on the web first.
With the new location extensions, ads can be target based on a user’s location and search terms.
Mark my words: Real-time + Personalized search + local targeting will redefine commerce.
First, the disclaimer: LG and CTT are Fullsix Portugal clients. But i really feel you’ll appreciate these projects.
In most countries, Santa Claus is depicted with a beard, which in Portuguese translates to “barba”. LG Electronics and MediaMarket (an electronics store) took the term literally and gave a chance for everyone to ask the bearded man their gifts for this season. But a humourous twist: the bearded men is actually named “Barbas” and is one of the most popular Benfica supporters, the football club with most fans in our country.
At PedeAoBarbas.com (ask barbas), “Barbas” and his sexy assistant are watching the videos consumers recorded at MediaMarkt stores, asking “Barbas” for their Christmas LG presents. The videos will be published online during the next 3 weekends, and all you have to do is gather your friends to convince the new Santa “Barbas” Claus.
This was one of the most fun projects i’ve worked in a while, with a charismatic football figure known by at least 6 million people. Just shows how brands focus too much on celebrity players and forget about the true fans. I’ll be attending the match tomorrow against AcadÃ©mica and perhaps once again have a chat with “O Barbas”.
Meu Postal De Natal 3D
Yep, it’s Augmented Reality. I know, i know, it’s hype and all that, but forget the gimmicks and just appreciate the lovely illustrations. And if you have the time and want to surprise with a different Christmas card (at least for those not on the AR hype), print it and send it by mail to your dear ones, as long as they have an webcam available.
> No, i won’t post a screenshot of the AR experience. Go try it yourself
What’s so exciting about this? The client is CTT, the national post service in Portugal and one of the oldest public companies in Portugal but that isn’t what stops them to embrace new technologies and experiment.
So, i hope you enjoy these ones early because tradition says that in the next few weeks you will be fed up with Xmas cards.