Location targeting on AdWords with Location Extensions
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This is huge for SMBs. AdWords now has the ability to target locally, just right before people leave their homes to go shopping, having searched on the web first.
With the new location extensions, ads can be target based on a user’s location and search terms.
Mark my words: Real-time + Personalized search + local targeting will redefine commerce.

[...] This post was mentioned on Twitter by mattprados, Lewis Zimmerman. Lewis Zimmerman said: AdWords now supports targeting by location. Here comes the real value prop of digital (about time). http://bit.ly/5CjdV9 [...]