Explain your client or even your mom what Search Marketing is, or what you need to get social media right. And though you may find this ironic/funny, the fact remains that a lot of people still need to be educated on the several components and disciplines of interactive marketing.
Never thought Alicia Keys would sing a song for me, but here she is:
But better than the tech wizardry behind the thing is the “LOVEABLE MAGIC”, as @FranHazeldine calls it:
With the Myspace Fan Videos, the magic isnÂ’t in the tech. ItÂ’s in the moment when 50 Cent hangs a picture of you on his wall, or Alicia Keys sings you a song. Sure the magic is tech-fuelled, but itÂ’s the twisted cultural content, the playful reference to things I love or hate, that really makes it. Tech is the means, not a magical end in itself.
Tech magic is out. Loveable magic is in.
Details like the reflection of your Facebook profile pic in the glossy piano surface on Alicia Key’s video show that the magic is beyond tech and is more about making it simple, collaborative and easy to share.
Create your own video at http://www.myspace.com/fanvideo
Cross-posted at The Trendwatch
If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.
I have facebook on my cellphone. I could research a word, do anything on my phone.
Â— Diamond, 14
The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?
Key findings of the report include:
Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38
An explosion in mobile and online media has fueled the increase in media use among young people.
- Youth who spend more time with media report lower grades and lower levels of personal contentment.
For a short overview of what kids have to say, follow the video below:
For those who love web design galleries, here’s one of my recent favorites: Drawar.com
The website run by Paul Scrivens (of 9rules fame) features design articles and a carefuly curated gallery. A nice change from the usual “top n posts” we’re tired of seeing, and with a focus on community with news and forums. Enjoy.
A short break on these holidays didn’t helped to pick up my regular posting schedule, as i forced myself to unwire my lifestyle. As i resume a lot of on-hold projects, and decide what to do in 2010 on this digital canvas, time to do a short mention to another place were my writing goes, Osocio.org, that has recently announced the nominees for Best Social Campaign of 2009:
– Message from the Gyre by Chris Jordan
– Storytelling: Choose a different ending by AMV BBDO for the London Metropolitan Police
– Watermarks make the flood visible by Chris Bodle
– The trillion dollar campaign by TBWAHuntLascaris for The Zimbabwean
– Before you turn away put yourself in my place by David & Goliath for the Weingart Homeless Center
– Just add water by Kennedy Monk for Yes Men + Bhopal Medical Appeal
– The smoking plant by Fischer America
– Contemporary beauty ideals by Ogilvy & Mather Frankfurt for ANAD
– Going west with the New Zealand Book Council by Colenso BBDO
– TubePetition by Mizbala
The winner is to be announced next week, and hopefully 2010 will bring a new fature: “Campaign of the Month”. For more details, check the original post at Osocio.org.