Cross-posted at The Trendwatch
If it is not texting and looking and TV, it’s computer and listen to my iPod (…) If i know i’m gonna miss a show i record it.
I have facebook on my cellphone. I could research a word, do anything on my phone.
Diamond, 14
The Kaiser Family Foundation released today a report on Generation M(2), a research on media habits of 8-18 year olds, with a sample of more than 2,000 young people across the US. Impressive how this 100% connected generation is using mobile as the main gateway to digital content. Not to mention the multitasking habits. But you knew that already, right?
Key findings of the report include:
-
Over the past five years, Young people have increased the daily consumption of media from 6:21 to 7:38
-
An explosion in mobile and online media has fueled
the increase in media use among young people.
- Youth who spend more time with media report lower grades and lower levels of personal contentment.
For a short overview of what kids have to say, follow the video below:
[...] This post was mentioned on Twitter by JorgeOliveira, Yanick Bedard. Yanick Bedard said: A portrait of Generation M2: http://www.asourceofinspiration.com/2010/01/20/profiles-of-generation-m2/ [...]
Social comments and analytics for this post…
This post was mentioned on Twitter by bedardyan: A portrait of Generation M2: http://www.asourceofinspiration.com/2010/01/20/profiles-of-generation-m2/…
[...] and that comes from listening to music and surfing the web etcetera. After hearing what these said kids have to say, I understand that multi-media tasking is something that they consider the ‘norm’. They [...]