With the new Formula One season starting, McLaren rolled out a new website developed by Pirata London, giving a glimpse of the backstage action, with a live video stream handling almost 200,000 people in a day.


The whole aesthetic spans throughout the website which becomes a live dahsboard, with some web engineering powered by jQuery, @font-face embedding and a custom CMS running on a nginx webserver. Besides, the visuals are a nice escape from a testosterone drive automobile industry.

Other highlights include a dedicated mobile website, a fan community an lots of (light)boxes