And if you find this anecdotal, let me toss a few numbers also.
Hat tip to @LisaBarone. Photo by Dean McBeth.
Pingback: Tweets that mention The ROI of social media -- Topsy.com
old spyce is just a bad aftershave. what's so great that made them sell more?
What made them sell more was that thing called great advertising. Applied (well) to social media. Just like after shave.
"My Ad's Gone Viral; Now Where are the Sales?"