And if you find this anecdotal, let me toss a few numbers also.
Hat tip to @LisaBarone. Photo by Dean McBeth.
Advertising, oldspice, roi, Social Web
Josh is The Human Avatar
Consumers get together: from Group Buying to Collaborative Consumption
old spyce is just a bad aftershave. what's so great that made them sell more?
What made them sell more was that thing called great advertising. Applied (well) to social media. Just like after shave.
"My Ad's Gone Viral; Now Where are the Sales?"
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