iPad Light Painting makes future magic

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

The first film by Dentsu London with Berg, depicting their vision of Making Future Magic:

By Making we mean craftsmanship, an attention to and understanding of materials, and an emphasis on collaboration.
By Future we mean something not seen before, something new and unexpected. Not so much sci-fi, as near-future.
By Magic we mean surprising, culturally powerful, unusual, capable of delighting.
By Making Future Magic we mean all three, and that’s the combination we look for in all our creative endeavours.
We believe in the superpotency of properly balanced commercial and cultural ambitions. And we don’t want to add to the overflowing cultural landfill. The ambition behind Making Future Magic is to make work that’s as culturally powerful and sensitive as it is commercially effective