True Life Costs

Behavioral economics is really getting into UK ad blokes, who must be reading Nudge for breakfast. Or so it seems, with this work by TribalDBB for Volkswagen, on a lifetime journey through our expenses.

From the miniature set to the aural experience, it’s not your regular car website. Personally, i believe these personal informatics experiences are here to stay, on a ever clearer Quantified Self.

via @bohellberg

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