True Life Costs

By in Inspiration on 2010/10/04

Behavioral economics is really getting into UK ad blokes, who must be reading Nudge for breakfast. Or so it seems, with this work by TribalDBB for Volkswagen, on a lifetime journey through our expenses.

From the miniature set to the aural experience, it’s not your regular car website. Personally, i believe these personal informatics experiences are here to stay, on a ever clearer Quantified Self.

via @bohellberg

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