Desigual Happy Hunters
Spanish streetwear brand Desigual launched their new campaign at DesigualHappyHunters.com, based around the concept of digital happiness flashmob.
And instead of jumping on the Facebook-Twitter bandwagon, it’s all about blogs and comments, sharing a happy reply on a participant blog to win your chosen item.
You can get the picture on the how-to video below:
Only residents of Spain, France, Uk, Germany and Netherlands can apply, so no chance of getting my share of happy comments :/