With Facebook reaching over 3 million users in Portugal, it’s increasingly important to understand how users perceive brands on Facebook. Research company Netsonda has just released their 2nd study Face to Facebook, with some new data regarding portuguese users:

  • More than half (58%) of users “liked” brand pages to receive regular updates;
  • Over 2/3 of users visit liked brand pages;
  • 91% of users trust brand pages they “Like”;
  • 78% of users visit Facebook at least once a day;
  • 58,2% of users spend more than 1h per day on Facebook.

Worthy of notice, the fact that non-profits are amongst the favorites, with brand or product pages attracting 55% of users (a considerable increase from 37% back in June).

More about the research at Netsonda.pt or by email at sales@netsonda.pt.

Disclaimer: Netsonda is part of Fullsix Group.

I’m honored of being invited by the organizers at Upload Lisboa Pro to moderate the afternoon talks, with talks by Maria João Nogueira, Carlos Merigo, Alexandre Maron and Ricardo Clemente, on what is building up to be a great conversation around communities and new media.

If you haven’t booked your tickets, the clock is ticking and this is probably the best chance to find such a good panel in Portugal for the upcoming months. Not enough? Well, if you show up and ask a question to speakers, i’ll do a guest post for your blog 🙂

Or you can just drop a question in the comments, and i’ll nag the hell out of the speakers with your puzzles.

From the folks at Excentric, one of the top digital agencies in Portugal, comes the history of a digital Christmas.

Watch video

As they conclude, “time changes, but the feeling remains the same”.

Source: Excentric blog