The glittering lure of targeting hipsters.

Economics and demographics tell us that young people are no longer a terribly attractive target for most marketers. Over 75% of the wealth of the country is in the hands of people over 50. And yet our advertising and marketing strategies today, if anything, are more focused on youth and youth culture.

via The Ad Contrarian: Culture Lag.

Roger Ebert on why 3D doesn’t work and never will.

The biggest problem with 3D, though, is the “convergence/focus” issue. A couple of the other issues — darkness and “smallness” — are at least theoretically solvable. But the deeper problem is that the audience must focus their eyes at the plane of the screen — say it is 80 feet away. This is constant no matter what.

But their eyes must converge at perhaps 10 feet away, then 60 feet, then 120 feet, and so on, depending on what the illusion is. So 3D films require us to focus at one distance and converge at another. And 600 million years of evolution has never presented this problem before. All living things with eyes have always focussed and converged at the same point.

via Why 3D doesn’t work and never will. Case closed. – Roger Ebert’s Journal.

After the ironic Pink Ponies case study by John St., the IPA throws another punch on agency clichés with a promo for their Effectiveness Awards.

Source: IPA.

Started last year by Jeremiah Owyang, every 4th Monday of January “celebrates the efforts community managers do around the world to improve customer experiences”.

Community Managers don’t always get the credit they deserve, doing a silent, hard work, with the credits going to whoever is the public figure for the brand. We should recognize their role more often, beyond the usual pat in the back, but for a start, a Community Manager Appreciation Day it’s a good idea (Twitter hasthag is #CMAD).

Photo by Will Lion, under a CC-BY-NC-ND license

The sheer amount of pressure and personal involvment is hard, not to mention the regular trolls they have to put up with. On this day, i recognize some of my friends and co-workers in Portugal that are doing a great job managing their communities:

Please drop a line in the comments if you’d like to add more CMs to the list.

To all Community Managers, thanks for being there listening and responding to your true fans.

Just Read It

By in Uncategorized

Beyond the myth, the true story of the slogan.

The story of Nike. Just Do It.

By Dan Wieden.

On Monday, July 19, 1976, Gary walked into a gas station in Orem, Utah and approached the attendant whose nameplate read, “Max Jensen”. He then pulled out a .22 Browning Automatic and instructed Jensen to empty his pockets, which the young Mormon quickly did. Then he told Jensen to go into the bathroom and lie down on the floor with his arms under his body.

Then, inexplicably, Gilmore put the gun close to Jensen’s head. “This one is for me,” he said and fired. Then he placed the muzzle right against Jensen’s skull and shot him once again, this time for Gary’s girlfriend, Nicole.

I never knew Gary Gilmore. Although I do know Mikal Gilmore who wrote for Rolling Stone magazine and also authored a book about his brother, as did Norman Mailer.

For some inexplicable reason, I found myself thinking about Gary late one night, years ago, when I was working on a Nike project. I cannot tell you why he came to mind. It was completely out of context.

But I suddenly recalled the morning of his execution by firing squad and how they sat him in a chair and before they pulled the cloth bag over his head, they asked him if he had any final remarks.

He looked at his executioners and said simply . . . “Let’s do it.”

via Someone else you should know – Guillaume Van der Stighelen.

Dreams do come true. At least that’s what the Barbarian Group set out to do for Pepcid Max and JWT, transmiting the sweet dream feeling after a peaceful night’s sleep with Pecid Max.

Max My Dream is based on world dream research, analyzing your input to produce a personalized dream movie with illustrations and sounds.

With 140 characters, i’ve dreamt that a a butterfly took me to Paris or the warm sand of the beach feels like cotton.

It’s not just another variant of Subservient Chicken, but a one year’s work that included features ranging from natural language processing to hundreds of illustrated items and animations. Yes, and that even includes celebrities, like dreaming that Robert De Niro was talking to me.

If you’re having trouble sleeping today, try Max My Dream. Or Pepcid.

Source: Barbarian Group blog

The Emperor’s New group bought Clothes …

if a business is hoping to lure in existing customers that it already ‘owns’ the relationship with, why should it discount its services by upwards of 50%, give half of the resulting revenue to Groupon, and let Groupon take most of the credit for the exchange? Why not simply sell such a deal themselves and keep everything?

In my opinion, answering this reveals two inconvenient truths:

Some businesses recognize that group buying isn’t about new customer acquisition. They simply want a one-off spike in revenue, margins be damned.

Others are flying blind. They know group buying is the hot thing, but they have no idea how to use it strategically and the Groupons and LivingSocials of the world have no incentive to help them figure it out.

via Group buying and the new customer acquisition lie | Econsultancy.

Reposted from TheTrendWatch.com

Mobile devices, and particularly smartphones, are building a silent revolution, happening at the edges of the mainstream. While many are playing Angry Birds or checking in at Foursquare, entrepeneurs have been discussing and engineering a new set of of technologies and hardware that will deeply transform commerce and culture.

The first few weeks of 2011 are rather elusive of how the talk around mobile payments will get louder. From the lively discussion at Peter Paul Koch’s blog to the recent announcement of Google allowing operator billing for their Android platform, things will get really, really interesting.

If you need further examples how deeply this affects our lives, just think about a world where you’ll travel without your credit cards, as they’ve been replaced by secure SIM cards and upcoming NFC (Near Field Communication) technologies.

A light demo by Timo Arnall of NFC applications

Again, it’s not how many followers you have that matters. It’s how much they matter to you:

No: there was something special about the people who follow Lizz Winstead and Barracks O’Bama. There were fewer than 35,000 of them, but they were more attentive and more engaged—and maybe just funnier, too?—and it was their collective creativity that made #LessAmbitiousMovies briefly ubiquitous.

So add this finding to your hashtag playbook: getting a great hashtag in front of the right audience is more important than getting it in front of a big audience. Katy Perry’s 5.2 million followers saw #LessAmbitiousMovies, laughed, and moved on. Lizz Winstead and Barracks O’Bama’s crew of 35,000 saw it—and they made it their own.

via The science of the hashtag – Twitter Media.

Personas should *always* be based on research findings. Research unfogs the internal goggles and is a breakthrough way of seeing people for who they really are and meeting their real needs. Ad-hoc personas can feel a little like putting the fox to mind the chicken coop.

via adaptive path » blog » Todd Wilkens » Avoiding Half-baked Personas.

My thoughts exactly. Always felt some people used personas as a checkbox to tick on their presentations, never based on actual research. And i’m not even including designers, with the common “but of course everyone will understand what this means/works”.