On ad-hoc personas

Personas should *always* be based on research findings. Research unfogs the internal goggles and is a breakthrough way of seeing people for who they really are and meeting their real needs. Ad-hoc personas can feel a little like putting the fox to mind the chicken coop.

via adaptive path » blog » Todd Wilkens » Avoiding Half-baked Personas.

My thoughts exactly. Always felt some people used personas as a checkbox to tick on their presentations, never based on actual research. And i’m not even including designers, with the common “but of course everyone will understand what this means/works”.

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