Young people are old school

By in Inspiration on 2011/01/27

The glittering lure of targeting hipsters.

Economics and demographics tell us that young people are no longer a terribly attractive target for most marketers. Over 75% of the wealth of the country is in the hands of people over 50. And yet our advertising and marketing strategies today, if anything, are more focused on youth and youth culture.

via The Ad Contrarian: Culture Lag.

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