The more things change, the more things stay the same.

The fact is that Facebook’s partnership with Bing (and other websites) does the same potentially scary thing: It melds what you and your friends do on Facebook with everything else you and your friends do on the web. The jury’s still out on whether the average Facebook member realizes that what he “Likes” today could show up in his boss’ search results tomorrow — and if he’ll care.

via 5 assumptions about social search – O’Reilly Radar.

Trying a new thing, highlighting several worthy links caught on the web and short comments on the topics of the week that aren’t worth a full post.

Porsche thanks a million times.

Instead of a lazy promotion or coupon, Porsche made me feel awesome.

Marshall McLuhan speaks for his 100th birthday.

A series of recorded interviews an talks by one of the most influential communication theorists. And amazing how most of it still makes sense nowadays.

Apple and Google playing the app paywall game.

And the only ones loosing are the publishers. Suckers. How about they finally come to their senses and start thinking seriously about building their own attractive platforms?

IBM’s Watson wins at Jeopardy, identity by Joshua Davis

What’s next? A Ronald McDonald robot playing The Biggest Looser?

Search is becoming (even more) social.

Something that i’ve been long pitching to clients as one of the key issues of why social is important. Now it’s official. There you have it, Stowe.

And somewhat related, here’s a new buzzword: FSO, Facebook Search Optimization.

A great job from the Society Of Digital Agencies.

The 2011 Digital Marketing Outlook (DMO) study, conducted by SoDA and its research partner, AnswerLab, revealed significant information regarding budgets, hiring strategies and what marketers value the most. For example the study discovered that 80% of marketers plan to increase the volume of digital projects in 2011 with 43% planning to decrease traditional paid media investments

Source: SoDa blog

There. Just submitted my vote for 15 campaigns showcased on the best blog on social advertising and non-profit campaigns.

Visit and find out more about the great works nominated, showing that advertising and marketing can also help to make the world a better place.

It’s not just Google who saves a time slot for breaking the rules.

Why don’t we put a line on the time sheets for ‘innovation’ or ‘trying cool stuff’?”

I walked down the hall, shared it with Brad, Jeff and Joni and without much discussion we all said, “Sure, why not?” Someone said, “How much time?” Someone else said, “Like 10%?” We all said, “Okay.” The very complex process took about 15 minutes, I think.

I am happy to say, roughly four weeks into the new year, that “The McKinney 10%” has yielded not one, but two ideas, that have been as talked about as almost anything we’ve done in the last five years.

via What happens when you let people try cool stuff?.

On the early days of this blog, i intended to cover all kind topics, from comics to science. Debunking Astrology was one of the first posts, where the skeptic in me showed off. Even if i don’t take a public stance against pseudo science as often as i should, some things should be exposed, with homeopathy as one of the main offenders to science.

That’s why i’m supporting the 10:23 Campaign, joining next Saturday a Global Overdose to expose homeopathic remedies as in fact worthless. People in more than 60 cities all over the world will join to ingest an overdose of homeopathic pills, and since those remedies don’t have any active ingredient and work as a pure placebo, you should get the point of what homeopathic products are good for.

In Lisbon, we question how the official drug administration, Infarmed, considers these pills as valid farmaceuticals to be sold along with antibiotics or birth control pills. If you’d like to expose this scam, come and meet us next February 5th, at 10:23am at Jardim do Príncipe Real, Lisbon.

You can find out more about 10:23 in Portugal on their blog or Facebook or join the global campaign at

Now, for this i want an infographic.

Jan Pen, a Dutch economist who died last year, came up with a striking way to picture inequality. Imagine people’s height being proportional to their income, so that someone with an average income is of average height. Now imagine that the entire adult population of America is walking past you in a single hour, in ascending order of income.

The first passers-by, the owners of loss-making businesses, are invisible: their heads are below ground. Then come the jobless and the working poor, who are midgets. After half an hour the strollers are still only waist-high, since America’s median income is only half the mean. It takes nearly 45 minutes before normal-sized people appear. But then, in the final minutes, giants thunder by. With six minutes to go they are 12 feet tall. When the 400 highest earners walk by, right at the end, each is more than two miles tall.

via A special report on global leaders: The rise and rise of the cognitive elite | The Economist.