Do you really like social search?

The more things change, the more things stay the same.

The fact is that Facebook’s partnership with Bing (and other websites) does the same potentially scary thing: It melds what you and your friends do on Facebook with everything else you and your friends do on the web. The jury’s still out on whether the average Facebook member realizes that what he “Likes” today could show up in his boss’ search results tomorrow — and if he’ll care.

via 5 assumptions about social search – O’Reilly Radar.

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