The latest Back To Work podcast by Dan Benjamin and Merlin Mann discussed the theme of ‘Inspiration’, which obviously is something that quite interests me, with this blog being my personal reference for new interactive ideas. As Merlin said, the work, you always have to do it by yourself, so just start and stop looking for excuses to be inspired.
Incidentally, i listened to the podcast on my morning jogging, a practice i delayed for a long, long time, but got back on track a few weeks ago, and have now been doing almost daily. See? Just start. Running, or whatever you’re trying to be great at.
Cross posted at Osocio.org
In one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association).
When browsing to a partner website with an incorrect URL (which have over 17million of uniques), instead of the usual “Page Not Found”, the user is surprised with a plea for help by AACD, inviting donations on AACD’s website. And if your organization wants to do the same, just download the 404 page assets on the website.
Turning a browsing error into a charity opportunity is a great example how we don’t always need big budgets, but rather be ingenious with what we have available.
We’re still seeing the fans and followers arms race â€” businesses trying to gather as many fans as possible. But I think that’s fundamentally wrong. It’s more important to focus on quality, not quantity, of connections.
For example, many brands run competitions on social media platforms. You have to “Like” or “Follow” that business to enter. So the question is whether they are making connections with advocates of their brand, or with people who simply love competitions. If it’s the latter, then they’re filling their social media interactions and data with noise.
As I mentioned earlier, people are often most influenced by their closest friends. So only make connections with true advocates of your brand, and market to the friends of those fans.
â€” Paul Adams, Global Brand Experience Manager at Facebook
Rui Lopes, one of my TwineLis buddies (monthly meetup of Lisbon wine tasters) has a new blog, started with a bang with a post on the need for Portugal to change his priorities in education, with a more serious effort in science. One of the challenges is to create activities that make young people interested in science, and Google is here to help, with Google Global Science Fair.
The best young scientists from 13 to 18 years old can now enter the competition and submit their creative projects, with dozen of prizes going from a National Geographic Expedition or a $50,000 scolarship to a personalised LEGO color mosaic or a Google Chrome Notebook. Google also provides several resources and materials to help with the projects, showcasing their collaborative web services, and even get teachers involved.
We need more of this stuff from regular business.
Disclaimer: sponsored post for UnrulyMedia
If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheelsâ„¢ Skull Racers.
The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles in one hot speed racing battle.
Photo credits: Made By Many
An iOS application, it turns the iPad into a portable sign, as you signal to people around you what you’re about to tweet or the hashtag you’re thinking for whatever conference might be rolling at SXSW. For those guilty of making backchannel noise at conferences, you can now do it in style 🙂
From voting to sharing your favorites, there’s a lot to explore, on a perfect example that blends both social with personal media.
P.S. if that wasn’t enough, the agency did afterwards another Instagr.am mashup with a full page takeover that collects on a dashboard the photos taken by their atendees at the event.