The latest Back To Work podcast by Dan Benjamin and Merlin Mann discussed the theme of ‘Inspiration’, which obviously is something that quite interests me, with this blog being my personal reference for new interactive ideas. As Merlin said, the work, you always have to do it by yourself, so just start and stop looking for excuses to be inspired.

Incidentally, i listened to the podcast on my morning jogging, a practice i delayed for a long, long time, but got back on track a few weeks ago, and have now been doing almost daily. See? Just start. Running, or whatever you’re trying to be great at.

Cross posted at Osocio.org

In one more example of multiples or synchronicity of ideas, today i tweeted an idea for turning 404 pages into a charity opportunity. Well, a few hours later i found out a campaign by Fischer+Fala for AACD (The Brazilian Handicapped Association).

When browsing to a partner website with an incorrect URL (which have over 17million of uniques), instead of the usual “Page Not Found”, the user is surprised with a plea for help by AACD, inviting donations on AACD’s website. And if your organization wants to do the same, just download the 404 page assets on the website.

Turning a browsing error into a charity opportunity is a great example how we don’t always need big budgets, but rather be ingenious with what we have available.

5 years of Twitter. I’ve been around over 4 years, and i still feel guilty of spending too much time on Facebook (for professional reasons).

YouTube Video

Facebook will always be a mistress. Twitter is my social web love.

If you’re still not convinced with the Facebook fans fallacy, perhaps a quote from the source will enligthen you:

We’re still seeing the fans and followers arms race — businesses trying to gather as many fans as possible. But I think that’s fundamentally wrong. It’s more important to focus on quality, not quantity, of connections.

For example, many brands run competitions on social media platforms. You have to “Like” or “Follow” that business to enter. So the question is whether they are making connections with advocates of their brand, or with people who simply love competitions. If it’s the latter, then they’re filling their social media interactions and data with noise.

As I mentioned earlier, people are often most influenced by their closest friends. So only make connections with true advocates of your brand, and market to the friends of those fans.

— Paul Adams, Global Brand Experience Manager at Facebook

Rui Lopes, one of my TwineLis buddies (monthly meetup of Lisbon wine tasters) has a new blog, started with a bang with a post on the need for Portugal to change his priorities in education, with a more serious effort in science. One of the challenges is to create activities that make young people interested in science, and Google is here to help, with Google Global Science Fair.

The best young scientists from 13 to 18 years old can now enter the competition and submit their creative projects, with dozen of prizes going from a National Geographic Expedition or a $50,000 scolarship to a personalised LEGO color mosaic or a Google Chrome Notebook. Google also provides several resources and materials to help with the projects, showcasing their collaborative web services, and even get teachers involved.

We need more of this stuff from regular business.

Disclaimer: sponsored post for UnrulyMedia

If you were getting tired of projection mapping videos, hold on as this one is a whole new game. In fact it’s actually for game, Matel’s Hot Wheelsâ„¢ Skull Racers.

The 3D projection by Muse Amsterdam, in collaboration with PostPanic and BeamSystems, took place at Customs House in Sydney, Australia and featured the game’s vehicles in one hot speed racing battle.

Source: 310k@Cpluv

Right after publishing my previous post on personal media i found out about the new Made By Many project for SXSW, an Instagr.am mashup named Holler Gram.

Photo credits: Made By Many

An iOS application, it turns the iPad into a portable sign, as you signal to people around you what you’re about to tweet or the hashtag you’re thinking for whatever conference might be rolling at SXSW. For those guilty of making backchannel noise at conferences, you can now do it in style 🙂

From voting to sharing your favorites, there’s a lot to explore, on a perfect example that blends both social with personal media.

P.S. if that wasn’t enough, the agency did afterwards another Instagr.am mashup with a full page takeover that collects on a dashboard the photos taken by their atendees at the event.

For those who’ve been around before the dot-com crash, you’ve probably remember those first days, with portals, vortals and the whole remediation of mass media to the web was dominant. Brochureware (brochures repurposed as websites) and directories were abundant and brands began a gold race to a different medium, expecting the masses would follow along.

That didn’t work, as McLuhan’s “the medium is the message” was mostly fit for a broadcast age. Enter the Cluetrain Manifesto, Tim O’Reilly’s web 2.0 and a new conversation age: from mass media to social media. With this new communication paradigm, people shape the medium: from Twitter lingo to collaborative platforms, media became social, with many online citizens entering the conversation.

cross media Photo by purplemattfish CC BY-ND 2.0

Paper.li, The Daily, Flipboard or even your regular iGoogle are the first wave of personal media, with users and algorithms adjusting the media stream. These new personal media platforms draw upon mass media and social media (our social graph to be more precise) and combine them to create personal dashboards with our own set of preferred media.

We’ve come a long way, from blogs to new forms of publishing such as Storify. To truly become the media, both producing and curating our own content, a new kind of service that adjusts the output to our media habits should appear. Update: it’s rather telling than one of the few ways of making something go viral is to make it personalized. From Elf Yourself to Uniqlo’s UTweet, there’s plenty to choose from.

The question these days is: will it come from Facebook or from Google? Considering that we’ve been crossing the media the past decade, I for one would appreciate that publishers took the lead. Both the Guardian and the New York Times have been brave enough to experiment, but considering the mass media potential for online video and the upcoming TV platforms, i wouldn’t be surprised if some major network decides to take a radical leap for the next decade. If they don’t, Google will disrupt as usual.

Personal media and the platforms to aggregate/create it are worthy of more attention than the social media echo chamber. Yes, we’re social beings. But we’re also individuals, searching for better ways to cope with our desires, interests and yes, media. And as we cross our media, we atomize it: more personal, smaller but always part of a bigger system. So, where’s my media microscope?

Die IE6, die!

By in Uncategorized

Now that even Microsoft is pulling the plug on IE6, can we finally give web developers a rest? Thanks. Link: http://ie6countdown.com/

Stop for a while your Twitter/Facebook lifestream and watch this video for the Danish pavillion, EXPO Shanghai 2010.

Source: Cherryflava