WNYC’s RadioLab is a radio show at NPR (which includes another favorite, This American Life) that did a few days ago an episode on ‘Desperately Seeking Symmetry’.

If the above gorgeous piece of film wasn’t enough, now follows Radiolab Hyper Audio Player, based on the same episode.

Henrik Moltke took the amusing conversation of radio hosts Jad Abumrad and Robert Krulwich, built a custom HTML5 player, mixed it with Popcorn.js (a javascript framework for multimedia assets) and added the collaborative features of Soundcloud, the music sharing platform.

If we’re used to think of semantics regarding hypertext, this experiment ‘shows’ how this semantic value can be added to multimedia content. For instance, when a comment or image is added by Rabiolab on Soundcloud track it generates the corresponding visual cue on the player, incorporating Creative Commons images. Another feature uses one of Henrik’s experiments Hyperdisken, to get the show transcript.

Interactive creativity is not only about visual; sources can be found in audio also.

Great catch by Marc at Osocio: a campaign for Reporter Without Borders, by Publicis Brussels with a print ad that speaks to you.

Don’t have an iPhone? Try the website.

Just shows how dead trees media can still be relevant on this digital age. Sort of.

Somehow i found an opening on my busy schedule as Head Of Social Media at Fullsix to deliver a talk this weekend at SWITCH Conference.

To excuse myself for lack of preparation, i’ll share the original presentation, with presenter notes so you could get a few more ideas about Advertising, Propagation and the importance of Application Programming Interfaces. Below, the SlideShare version.

And congratulations to Ricardo and his team for pulling such a great event.

If you’re curious what conference I’m talking about, start by visiting http://www.switchconf.com/ . Too busy? Well, in a nutshell, it’s a 2 day event bringing together passionate people with different backgrounds to discuss and share ideas about innovation, entrepreneurship, science and technology.

Ricardo Sousa and his talented young team rolls out the 2011 edition in Oporto (Portugal), the next 16th and 17th of April, and yours truly was kindly invited to speak a few minutes on the subject of advertising, fire and jogging. Now that you’re curious, are you attending SWITCH Conference? If yes, give me a nudge as i’d really love to chat with you. Not networking. Hate that word. See ya in a few days then. Go buy your ticket, now.