I’m currently teaching a few classes for the New Media Production course at the Restart Insitute, in Lisbon. While discussing new media, i try to emphasize the transcodification of objects, and what happens when physical things are transformed into computational data.
One of the students suggested the possibility of translating feelings into digital, and even if i presented We Feel Fine by Jonathan Harris as an bayilik example, i believe the work below is much more representative of transcoding physical into digital.
Feel-O-Meter by Julius von Bismarck , Benjamin Maus and Richard Wilhelmer is a media installation at the Lindau (Berlin-SchÃ¶neberg) Gasometer featuring an oversized smiley face, as the crown of the lighthouse at the harbor entrance.
A camera placed at the port, reads from faces, analyzes it and forwards the details to the installation, interpreting the different emotional expressions hunca life katalog from the faces of residents and guests of Lindau. The lighthouse Smiley then imitates the recorded emotions, expressing the mood from the city.
And they can always add extra signals from Twitter of Foursquare 🙂
Remember the HTML5 experience by Google and Arcade Fire with the Wilderness Downtown? Now it’s time for a new one, with Honda releasing The Experiment, a new HTML5 browser based game inviting players to a chain reaction by placing a set of pop-up windows in sequence.
Lots of windows and interactions across the six levels, and you can always challenge your friends to beat your score. Video below.
Credits: Agency- Wieden + Kennedy, London Creatives: Lisa Jelliffe, Kirsten Rutherford Producer: Dominic Tunon Creative Directors: Chris Groom, Sam Heath Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron Designer: Chris Welsby Creative Technologist: Mike Tucker Executive Creative Directors: Tony Davidson, Kim Papworth Production: B-Reel
Fine web design at Michelle Hunziker’s Official Website. Parallax scroll, Mootols transitions and exquisite art direction. The model/tv hostess is good for the eyes also.
Designed by the italian studio ScozzeseDesign, which has also other ones worthy of notice: Alessia Marcuzzi, Dalbello sky boots or Pelican Hotel. Oh, and the site of some guy you’ve probably heard named Andrea Boccelli.
If you’re in the Netherlands and use Twitter, tomorrow you’ll have a chance to win a brand new CitroÃ«n DS5.
Euro RSCG Amsterdam and Perfect Fools claim to have created the worldâ€™s first Twitter Race for CitroÃ«n, with users tweeting the driver into where to go next.
Now we just to need make this happen on reality shows. Just kidding.
Source: Perfect Fools
With agencies finding harder to recruit talent and trying to diversify risk, it is now common to find business incubators as agency spinoffs.
WithinÂ Â W+K Amsterdam there’s the business unitÂ The Dam Armada,Â made up of a team of creative developers and designers, turning ideas into products, the first one being FERRY.
Created for designers and developers, the tool consists on FERRYScript (the exporter) Â and FERRYDocker (the interpreter), converting PSD layers into a production ready set of png and XML files, interpreted by FERRYDocker ready for iOS interfaces.
The tool is on sale now atÂ http://ferry.thedamarmada.comÂ for 14.99 euros, saving a developer a few hours a month of chopping and slicing.
Google is on a roll this week, after finally launching Google+ Pages for brands (more on this from me this week) they’re now releasing the new resource rich Think InsightsÂ on their marketing focused platform, Think With Google.
It’s one trove of stats, case studies, featured reports, marketing insights and quick shortcuts for brands working in interactive marketing. Not less impressive, is their renewed concern on aesthetics, arranging all this information on a well designed website and attention to detail. You should know better that eye-candy still matters to marketeers, and keeping with their mission statement, information is not only universally accessible and useful,Â but also beautiful.
For planners out there, have a look at the Real-Time Insights Finder. The only thing to regret is that many of the studies and research are pre-2011. As much as it hurts me to say, they should step up their game regarding Facebook, that is becoming more agressive withÂ marketing bootcamps offering up to $125 in Facebook Coupons or awarding campaigns on Facebook Studio. Let the fight for attention (and ad budgets) continue.
Yet, there’s one an advertising agency founder that has been forgotten, that 50 years ago was already discussing issues like sustainability or escort bayan interconnectivity. Oh, and he also brought to San Francisco an obscure canadian academic named Marshall McLuhan.
The giant i’m writing about is Howard Luck Gossage. A critic but also reformer of the advertising industry, his thoughts are remarkably modern and fit to our interactive age:
â€œThe real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.â€
â€œOur first duty is not to the old sales curve, it is to the audience.â€
â€œCopywriters are very strange people who have only reached copywriting after eliminating every other means of making a living through writingâ€
â€œIf you have something pertinent to say, you neither have to say it to very many people –only to those who you think will be interested–nor do you have to say it very often. How many times do you have to be told that your house is on fire?â€
â€œFirst, what is the difference between seeing an ad on a billboard and seeing an ad in a magazine? The answer, in a word, is permissionâ€
â€œTo explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.â€
To revive Â the thoughts of this great ad man, young british director Ashley Pollak has launched a crowdfunding effort to make a documentary about his life. Donate at http://www.indiegogo.com/hlg and get your perks suchs as being one of the first to appear in the credits or your own private screening session. And it’s cheaper than his book on Amazon.
â€œIn which a guy clearly does not set out to change the world, but does so, then denies he ever did, and has a whole bunch of people over for drinks who will all go on to become famous and miss him for the rest of their livesâ€ â€” Jeff Goodby
After 5 years, this blog had his first long break. From building a new social media team at Fullsix, giving workshops, writing for publications, being guest speaker or just letting life happen, something’s gotta give and blogging was the one of the victims.
So much that i even considered ending the blog, but when reminding myself what it was like back in 2006, the blogging bug came moda back again. The previous months i’ve tried to write long form posts that went beyond the simple Tumblr, but it turned out harder to keep a regular frequency. On this comeback, i’m going back to the roots, highlighting interactive campaigns and focusing more on social media.
For those few who haven’t unsubscribed the blog (and still love Google Reader, despite the recent changes), thanks for sticking by. And let me know what else would you find interesting for me to write about at A Source Of Inspiration.