I’m currently teaching a few classes for the New Media Production course at the Restart Insitute, in Lisbon. While discussing new media, i try to emphasize the transcodification of objects, and what happens when physical things are transformed into computational data.

One of the students suggested the possibility of translating feelings into digital, and even if i presented We Feel Fine by Jonathan Harris as an bayilik example, i believe the work below is much more representative of transcoding physical into digital.

Feel-O-Meter by Julius von Bismarck , Benjamin Maus and Richard Wilhelmer is a media installation at the Lindau (Berlin-Schöneberg) Gasometer featuring an oversized smiley face, as the crown of the lighthouse at the harbor entrance.

A camera placed at the port, reads from faces, analyzes it and forwards the details to the installation, interpreting the different emotional expressions hunca life katalog from the faces of residents and guests of Lindau. The lighthouse Smiley then imitates the recorded emotions, expressing the mood from the city.

And they can always add extra signals from Twitter of Foursquare 🙂

Source: Infoesthetics

Remember the HTML5 experience by Google and Arcade Fire with the Wilderness Downtown? Now it’s time for a new one, with Honda releasing The Experiment, a new HTML5 browser based game inviting players to a chain reaction by placing a set of pop-up windows in sequence.

Lots of windows and interactions across the six levels, and you can always challenge your friends to beat your score. Video below.

Credits: Agency- Wieden + Kennedy, London Creatives: Lisa Jelliffe, Kirsten Rutherford Producer: Dominic Tunon Creative Directors: Chris Groom, Sam Heath Interactive Creative Directors: Gavin Gordon-Rogers, Andy Cameron Designer: Chris Welsby Creative Technologist: Mike Tucker Executive Creative Directors: Tony Davidson, Kim Papworth Production: B-Reel

Fine web design at Michelle Hunziker’s Official Website. Parallax scroll, Mootols transitions and exquisite art direction. The model/tv hostess is good for the eyes also.

Designed by the italian studio ScozzeseDesign, which has also other ones worthy of notice: Alessia Marcuzzi, Dalbello sky boots or Pelican Hotel. Oh, and the site of some guy you’ve probably heard named Andrea Boccelli.

If you’re in the Netherlands and use Twitter, tomorrow you’ll have a chance to win a brand new Citroën DS5.

Euro RSCG Amsterdam and Perfect Fools claim to have created the world’s first Twitter Race for Citroën, with users tweeting the driver into where to go next.

The livestream will be on Citroën’s Netherland Facebook page and you can follow the updates on their Twitter account.

Now we just to need make this happen on reality shows. Just kidding.

Source: Perfect Fools

Now that Google+ Pages have been live for over a week and there’s a lot less noise amongst the digerati, it’s time for a short guide for businesses.

Google+ Pages: an overview

After a couple of months with Google+ ope only for individuals, last Monday Google+ Pages were introduced for businesses and brands, helping them to connect with their customers and fans, whether recommending a page with a +1 button or using the concept of circles for targeted messages for groups of customers.

Google+ is now available to all brands with Pages that can share publicly and connect with more than 40 million users (Source: Google Q3 Earnings call).

What’s new in Google+?

One of the more immediate and distinct features for businesses are Hangouts (here’s an funny one with the Muppets), a realtime video chat that was previously available only to individual users, and promises to be a great tool for customer service.

Direct Connect (video above) is another feature that shows how serious Google is about Google+, allowing a brand with a Page to take advantage of Google Search distribution, by quickly navigating from search results to a brand’s Page using the + prefix, prompting autocompletion.

Currently Direct Connect is assumed algorithmically, by picking up authenticity signals, but a brand can speed up the process by placing a Google+ badge, icon or rich snippet on the brand’s website and making sure the brand’s URL is on the Google+ Page profile.

If you’re a local business, there’s a couple of additional fields that will help your company to be found, integrating with Google Places and Google Maps.

From small and medium businesses to bands, media companies or global brands, the new Google+ service is going beyond the traditional social network, extending the Google experience, making tribute to their name Google+.

Are my customers on Google+?

With over 500 million people using Google’s services, if they’re not, they will. Despite all the naysayers that expect one more big social fail by Google, this is a platform play. Again: it’s more than a social network, it Google PLUS. The Google experience evolved. You can no longer escape from noticing the dark grey bar on all Google’s verticals, and reaching a critical mass is around around the corner (expect 100 million users before the year ends).

What you probably should be concerned is: how can my brand be meaningful in Google+? You can start by educating your newly found Google+ customers, something that the Official Google+ Page for business is doing right on their photostrip.

If you pay close attention to the area highlighted in red above, that’s a Google+ page with a designated administrator (multiple admins are coming in the near future), so you can also start thinking about who will you add as public spokesperson for the page. I for once would welcome the transparency of, unlike Facebook pages, actually knowing who is behind the brand presence.

Start experiment with Google+ features and find out what works best with your fans, something that seasoned Facebook community managers do often. The discussion generated by regular Google+ users is more insightful and rewarding for community managers than what’s to be found on Facebook, mostly due to the early adopter fan base that the service has now.

One rather interesting feature of Google+ Pages is that you can actually add people to Page Circles once people mention you Page or add it to their circles. This is a great way to target your updates, form sub-groups or even do multivariate testing. The only problem is to actually build your circles from the start, as big audiences will become a nightmare to segment and circles are limited currently to 5000 people. Take care of being to pushy, as when someone uncircles your page, they’re also removed from your Page created circles.

One last thing regarding your customers: promotions, coupons and deals are prohibited, a welcomed change from Facebook, where brands build the wrong kind of audiences using these tactics. And it’s not confirmed yet if ads will be present in the future on Google + Pages and Profiles.

Should I create a Google+ Page for my business?

You should at least secure the presence and establish a coherent branding with other channels (namely Facebook). I spoke recently about brandjacking for the BBC , as misappropriation of brand pages by cybersquatters can happen quite frequently. Reserving the presence and reassuring your fans that it is an official presence should be a preemptive measure while you figure out what to do next.

When deciding to advance to a more structured and continuous presence, you should evaluate this new channel according to your overall business strategy. Lead generation is probably the most affected metric, considering how Direct Connect and +1 buttons will influence SERPs. Make no mistake about it: if you have a substantial traffic coming from search, buckle up as the new search algorithm changes kick in. Google has always been about collective intelligence, and having vibrant communities on Google+ Pages will only do good for leading brands by attracting even more organic traffic. With Google Search Side Ads disappearing, the space is prone to be filled or influenced by +1 signals.

What about branding and creative?

Hold your horses,as Google+ Pages are quite limited, design wise. The top photostrip is currently the main spotlight for brands trying to make themselves noted, with a few ones worth checking out:

Creating the images for the scrapbook is rather easy, you just need to slice 5 consecutive images of 125×125 pizels.

The square profile picture can also be explored, considering it alternates between the two most recent profile photos. Try uploading 2 profile pictures and click on them afterwards, to see what happens. Here’s the +Page  for this blog, and me peckabooing on the backside :).

On the right sidebar you can also add recommended links, but I wouldn’t mess around too much with those, as it might confuse your users. But having a comprehensive list of your main web presences won’t hurt you.

Also of notice is the fact that Pages can share animated GIFs on their timeline (check the Burrberry scrapbook). If individuals users had their share of memes before businesses entering Google+, it’s about time the brands do their share of +culture now 🙂

Adapting some Facebook tactics such as posting images, open questions or asking people to +1 should work fine with brands also.

A few things missing

Google+ Page currently doesn’t provide pretty permalinks / vanity URLs, with Google using only canonical permalinks, with the  format https://plus.google.com/[yourpageID] – find out [yourpageID] by clicking on the Get Started button on the left menu.

Moderation features are limited, with single administrator (no roles), the ability to remove comments and no word filters.

Also, the metrics available are quite limited, with only a few analytics picked up with Webmaster Tools or integrating Social on Google Analytics. And you know it sucks changing tools instead of showing data in context (hint: Facebook per post insights). Hopefully this will change in the coming weeks, along with better API integration.

What’s next?

From sharing your new presence on Google+ Pages on your other channels, to adjusting editorial calendars (please, don’t just syndicate), it’s still early to find definitive best practices. Having a record for great social media practices will help you set apart in these first few weeks, so make the most of it while you can. As user base grows, it will become increasingly harder to get noticed.

If you want fo find out more about Google+ for businesses, there’s a webminar tomorrow or watch to AdTech’s talk by Christian Oestlien if you’re in a hurry.

If you know any more tips to add here, drop a note in the comments.

With agencies finding harder to recruit talent and trying to diversify risk, it is now common to find business incubators as agency spinoffs.

Within  W+K Amsterdam there’s the business unit The Dam Armada, made up of a team of creative developers and designers, turning ideas into products, the first one being FERRY.

Created for designers and developers, the tool consists on FERRYScript (the exporter)  and FERRYDocker (the interpreter), converting PSD layers into a production ready set of png and XML files, interpreted by FERRYDocker ready for iOS interfaces.

The tool is on sale now at http://ferry.thedamarmada.com for 14.99 euros, saving a developer a few hours a month of chopping and slicing.

Google is on a roll this week, after finally launching Google+ Pages for brands (more on this from me this week) they’re now releasing the new resource rich Think Insights on their marketing focused platform, Think With Google.

It’s one trove of stats, case studies, featured reports, marketing insights and quick shortcuts for brands working in interactive marketing. Not less impressive, is their renewed concern on aesthetics, arranging all this information on a well designed website and attention to detail. You should know better that eye-candy still matters to marketeers, and keeping with their mission statement, information is not only universally accessible and useful, but also beautiful.

For planners out there, have a look at the Real-Time Insights Finder. The only thing to regret is that many of the studies and research are pre-2011. As much as it hurts me to say, they should step up their game regarding Facebook, that is becoming more agressive with marketing bootcamps offering up to $125 in Facebook Coupons or awarding campaigns on Facebook Studio. Let the fight for attention (and ad budgets) continue.

One of the best ways to empower ou creativity is to stand on the shoulder of giants. From David Ogilvy to Hegarty there’s plenty to choose from.

Yet, there’s one an advertising agency founder that has been forgotten, that 50 years ago was already discussing issues like sustainability or escort bayan interconnectivity. Oh, and he also brought to San Francisco an obscure canadian academic named Marshall McLuhan.

The giant i’m writing about is Howard Luck Gossage. A critic but also reformer of the advertising industry, his thoughts are remarkably modern and fit to our interactive age:

“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.”

“Our first duty is not to the old sales curve, it is to the audience.”

“Copywriters are very strange people who have only reached copywriting after eliminating every other means of making a living through writing”

“If you have something pertinent to say, you neither have to say it to very many people –only to those who you think will be interested–nor do you have to say it very often. How many times do you have to be told that your house is on fire?”

“First, what is the difference between seeing an ad on a billboard and seeing an ad in a magazine? The answer, in a word, is permission”

“To explain responsibility to advertising men is like trying to convince an eight-year-old that sexual intercourse is more fun than a chocolate ice cream cone.”

To revive  the thoughts of this great ad man, young british director Ashley Pollak has launched a crowdfunding effort to make a documentary about his life. Donate at http://www.indiegogo.com/hlg and get your perks suchs as being one of the first to appear in the credits or your own private screening session. And it’s cheaper than his book on Amazon.

“In which a guy clearly does not set out to change the world, but does so, then denies he ever did, and has a whole bunch of people over for drinks who will all go on to become famous and miss him for the rest of their lives” — Jeff Goodby

After 5 years, this blog had his first long break. From building a new social media team at Fullsix, giving workshops, writing for publications, being guest speaker or just letting life happen, something’s gotta give and blogging was the one of the victims.

Comeback

So much that i even considered ending the blog, but when reminding myself what it was like back in 2006, the blogging bug came moda back again. The previous months i’ve tried to write long form posts that went beyond the simple Tumblr, but it turned out harder to keep a regular frequency. On this comeback, i’m going back to the roots, highlighting interactive campaigns and focusing more on social media.

For those few who haven’t unsubscribed the blog (and still love Google Reader, despite the recent changes), thanks for sticking by. And let me know what else would you find interesting for me to write about at A Source Of Inspiration.