FERRY from The Dam Armada
With agencies finding harder to recruit talent and trying to diversify risk, it is now common to find business incubators as agency spinoffs.
WithinÂ Â W+K Amsterdam there’s the business unitÂ The Dam Armada,Â made up of a team of creative developers and designers, turning ideas into products, the first one being FERRY.
Created for designers and developers, the tool consists on FERRYScript (the exporter) Â and FERRYDocker (the interpreter), converting PSD layers into a production ready set of png and XML files, interpreted by FERRYDocker ready for iOS interfaces.
The tool is on sale now atÂ http://ferry.thedamarmada.comÂ for 14.99 euros, saving a developer a few hours a month of chopping and slicing.