Everything is one take, using real time tracking, projection mapping and Augmented Reality technology, which theyâ€™re terming â€œImmersive Imagingâ€. By attaching the PlayStation Move to the camera, they could track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections.
Just have a look at the 3 films.
The videos highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.
Agency: Studio Output – http://www.studio-output.com
Production Company: Marshmallow Laser Feast – http://marshmallowlaserfeast.com/
Director: Memo Akten, Barney Steel, Robin McNicholas
Producer: Ian Hambleton