Immersive Imaging fills rooms

By in Interactive on 2011/12/01

There’s the big and expensive kind of projection mapping, and there’s the smaller but equally aweseome ones as the 3 films created by Studio Output to promote Sony’s PlayStation@Store.

Everything is one take, using real time tracking, projection mapping and Augmented Reality technology, which they’re terming “Immersive Imaging”. By attaching the PlayStation Move to the camera, they could track projections to screens in real time, enhancing the effect of spatial deformation and false perspective on the projections.
Just have a look at the 3 films.

The videos highlight the VideoStore service on PlayStation@Store where users are able to rent or buy their favourite films in high definition.

Agency: Studio Output –
Production Company: Marshmallow Laser Feast –
Director: Memo Akten, Barney Steel, Robin McNicholas
Producer: Ian Hambleton

via vincenzo

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