Brands play nice. Consumers don’t

Brands play nice. Consumers don’t

Tim Nolan over at BBH Labs, discussed this week how despite brands wanting to be more human, they seldom are mean or call bluff on consumers because “the customer is always right” cliché. From trolling or just plain dumbness, i’ve witnessed my share of idiocy directed at brands by consumers, and you just want to send them to that place.

But sometimes, brands have the courage to do something brave. Kudos to Bodyform for having the courage to answer back.

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One thought on Brands play nice. Consumers don’t

  1. great post!! completly true ;) positioning is an art LOL this post remembered me the Sumol answer in their facebook page to a customer complaint about Sumol firing employees. Did you see it? I always start laughing! You can find it here: http://asmarcasqueficam.blogspot.pt/2013/01/um-do-li-ta-duma-destas-ninguem-livre.html