Beyond paywalls: The NSA files decoded
The dust has yet to settle regarding the future of media companies. In the past few months i had several discussions regarding media business models with a few companies in Portugal, and everyone seems a bit lost, even if abroad Â a few trends for the digital world are emerging.
Time-shifting and big data editorial (and the obligatory Netflix model), new forms of journalism (QuartzÂ and Medium amongst them) Â and branded content / native advertising (Buzzfeed has plenty of cases) are showing alternative business models beyond paywalls.
Which brings me to the big problem with paywalls: the lack perceived value for the reader/consumer. Unless … you’re the Guardian and deliver interactive forms of content like â€œThe NSA File decodedâ€. That, my friends, is something i could pay for. Subscription, micro payments, or whatever they want my credit card for.
Well worth a watch / read / interaction or whatever you call this new breed of online journalism.