BERG working on stuff that matters. It’s not $19B worth, but it impacts our lives a lot.

 

After being asked by several friends and clients on the latest country data for social media in Portugal, and realizing there was no shared information or interest by platforms on sharing the stats, the best thing to do is to post some information here. Please note that this is a first draft, based on data i had readily available, and hopefully more people can contribute to this resource.

Social Networks

  • 66.2% of Internet users follow brands or companies on Social Networks (source: Marktest)
  • 85% have used social networks on mobile (source: Marktest)
  • 36% of organizations use at least one form of social media (source: Eurostat, 2013)
  • 9% of organizations have a formal social media policy  (source: Eurostat, 2013)

  • 6%  of organizations have a blog or microblog  (source: Eurostat, 2013)

 

Facebook

  • 94,6% penetration  (source: Marktest, 2013)
  • 5,100,000 active users
  • Average daily visit: 48 min
  • 38% on desktop, 57% on desktop and mobile, 5% on mobile only
  • Daily Reach: 3.5 M

Source: Facebook Internal Data, Country Snapshot, 2013

Screenshot 2014-02-18 22.37.08

 

Twitter

  • 470k uniques/month (source: Comscore, February 2014)
  • Penetration: 18%

Instagram

  •  15,6% (source: Marktest, 2013)

Estimated penetration in 2014 (Fullsix data): 20%

 Tumblr

  • 603 M uniques / month (source: Comscore, Feb 2014)
  • 171,000 daily visitors
  • 58MM minutes
  • 212MM pages views

Source: Comscore and Tumblr, December 2013

Pinterest

  • 147k uniques/ month (source: Comscore, Feb. 2014)

Google+

  • 34% penetration (source: Marktest, 2013)

Estimated uniques: 130k; source: Gplusdata, January 2013

Youtube

  • 38,9% penetration  (source: Marktest, 2013)

Linkedin

  • 30,9% penetration  (source: Marktest, 2013)
  • 1,5 million users, 244k active/month (source: Linkedin, 2013. via Virginia)
  • 1,1 million uniques / month (source: Comscore, Feb. 2014)
  • 905,000 uniques /month (source: Comscore, 2012)
  • 10.8 average minutes /visitor (source: Comscore, 2012)

Ask.fm

  • 560k uniques/ month (source: Comscore, Feb. 2014)

Foursquare

  • No official data

Estimated 150k estimated users, 80k uniques / month,  January 2013

Please share your sources and links on the comments below, so we can build the obligatory infographic 🙂

How do you end a Facebook Page with over 800k fans?

This was the challenge faced by Fullsix when TMN, the largest carrier brand in Portugal, merged into MEO, the main brand of Portugal Telecom group. With the campaign message “MEO the other life of tmn”, all TMN social presences had to be either migrated  or closed.

AppScreenshotENG

TMN went a little further and invited each fan to claim and remove one of the 4000+ posts published since 2009, with the chance to win a smartphone for each 250 posts removed. Fans then visited MEO’s Facebook Page, where once all TMN posts are gone,  they could  become part of another life as MEO fans!

Disclaimer: TMN is a client

Credits

Client: MEO Agency: Fullsix Portugal

Creative Direction: Armando Alves Copywriter: Mafalda Quintela Art Director: Francisco Chatimsky Designer: João Travessa Multimedia Direction: Francisco Coelho Developer: Paulo Lagoá

A visual interpretation of Ira Glass on storytelling.

The video is inspiring, but the creative lessons on the original interview are so much more.

This American Life  and Ira Glass are on my daily commute for the past few years, along with Freakonomics and Radio Lab.

Just go ahead and subscribe to these podcasts, you’ll end up a better creative person.