How do you end a Facebook Page with over 800k fans?
This was the challenge faced by Fullsix when TMN, the largest carrier brand in Portugal, merged into MEO, the main brand of Portugal Telecom group. With the campaign message “MEO the other life of tmn”, all TMN social presences had to be either migrated or closed.
TMN went a little further and invited each fan to claim and remove one of the 4000+ posts published since 2009, with the chance to win a smartphone for each 250 posts removed. Fans then visited MEO’s Facebook Page, where once all TMN posts are gone, they could become part of another life as MEO fans!
Disclaimer: TMN is a client
Agency: Fullsix Portugal
Creative Direction: Armando Alves
Copywriter: Mafalda Quintela
Art Director: Francisco Chatimsky
Designer: João Travessa
Multimedia Direction: Francisco Coelho
Developer: Paulo LagoÃ¡