Social Media Statistics for Portugal

By in Portugal, Social Media on 2014/02/18

After being asked by several friends and clients on the latest country data for social media in Portugal, and realizing there was no shared information or interest by platforms on sharing the stats, the best thing to do is to post some information here. Please note that this is a first draft, based on data i had readily available, and hopefully more people can contribute to this resource.

Social Networks

  • 66.2% of Internet users follow brands or companies on Social Networks (source: Marktest)
  • 85% have used social networks on mobile (source: Marktest)
  • 36% of organizations use at least one form of social media (source: Eurostat, 2013)
  • 9% of organizations have a formal social media policy  (source: Eurostat, 2013)

  • 6%  of organizations have a blog or microblog  (source: Eurostat, 2013)



  • 94,6% penetration  (source: Marktest, 2013)
  • 5,100,000 active users
  • Average daily visit: 48 min
  • 38% on desktop, 57% on desktop and mobile, 5% on mobile only
  • Daily Reach: 3.5 M

Source: Facebook Internal Data, Country Snapshot, 2013

Screenshot 2014-02-18 22.37.08



  • 470k uniques/month (source: Comscore, February 2014)
  • Penetration: 18%


  •  15,6% (source: Marktest, 2013)

Estimated penetration in 2014 (Fullsix data): 20%


  • 603 M uniques / month (source: Comscore, Feb 2014)
  • 171,000 daily visitors
  • 58MM minutes
  • 212MM pages views

Source: Comscore and Tumblr, December 2013


  • 147k uniques/ month (source: Comscore, Feb. 2014)


  • 34% penetration (source: Marktest, 2013)

Estimated uniques: 130k; source: Gplusdata, January 2013


  • 38,9% penetration  (source: Marktest, 2013)


  • 30,9% penetration  (source: Marktest, 2013)
  • 1,5 million users, 244k active/month (source: Linkedin, 2013. via Virginia)
  • 1,1 million uniques / month (source: Comscore, Feb. 2014)
  • 905,000 uniques /month (source: Comscore, 2012)
  • 10.8 average minutes /visitor (source: Comscore, 2012)

  • 560k uniques/ month (source: Comscore, Feb. 2014)


  • No official data

Estimated 150k estimated users, 80k uniques / month,  January 2013

Please share your sources and links on the comments below, so we can build the obligatory infographic 🙂

3 thoughts on “Social Media Statistics for Portugal

  1. Sergio Goncalves

    One problem: Marktest. What is their methodology? Because if it’s phone interviews…

  2. 2

    @Sérgio, Marktest data is similar to the one collected by Netsonda, an online research panel. Once i have their approval to share the data, i’ll include it here as well.

  3. Manuel Salema Garção

    Caro Armando não foi retirado do estudo 2012/2013? Tentei ter acesso para um projecto mas não consegui ter acesso.

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