A new project on Kickstarter, promising to make you look less ignorant whenever your car has problems. Fixd plugs a dashboard sensor and sends notification to your phone when problems arise.

The app provides multi-vehicle support, with notifications and advices on what you should do to fix it. Coming from someone who’s almost clueless regarding car mechanics, shut up and take my money.

 

 

It’s been a while since i’ve discovered a decent personalised video,  but this on from Stink Digital to promote Etienne de Crécy’s new single “Hashtag My Ass” is quite impressive.

Screenshot 2014-08-26 23.45.46

The interactive music video at HashtagMyAss.com connects to your Instagram profile and selects photo/hashtag combinations to appear onto record sleeves in the video. Screenshot 2014-08-26 23.47.43

Screenshot 2014-08-26 23.47.22 The video created is then available for direct upload to Etienne de Crecy’s YouTube channel, superdiscount3. Mine’s below and it’s bootylicious.

Continuing last week’s food theme, a new campaign by brazilian food brand Nissin, celebrating their Miojo noodles with a very special type of recipe: noodles cooked in space.

The space mission debuted today, with an inside view of the process to launch an unmanned to drop a capsule back to Earth, cooking the soup with atmosphere’s friction.

Agency: F/Nazca

 

A calendar/planner entirely made of Lego, synchronised online.

Created by Vitamins, via Rui.

 

Whenever people ask me for great examples of brands on Instagram, i’m always reminded of @bartsfishtales. To promote their sustainable line of fish products, Fishtales invited chef Bart van Olphen to share his tips and recipes on 15 second videos for Instagram.

Natwerk, the agency responsible for the work, has now shared the whole case on their site (video above), so thankfully I can now reference other people to it.

At least if you’re nominated for Phonetastic, the parallel section of the Sitges International Fantastic Film Festival, taking place next October in Catalonia.  The mobile film festival is able to present its award-winning shorts from its Official and Animation sections as candidates for the Oscars®.

Here’s my selection from this year’s entries:

  • Nitro Warriors. Michael Bay could have directed this car chase (above).
  • Intrusos. Yes, you can shooting an horror movie on a smartphone.
  • Recurring Symptoms. What if every time you sneezed, you jumped a few minutes back in time?
  • Myriad, reflecting on the boundaries between the imaginary, the symbolic and the real.
  • Sunshine for Breakfast. A stop motion Clockwork Orange in Comic Sans.

Nice work from pocket size movie directors, showing that it’s not the size of your camera that matters 🙂

Acura did something new today on Twitter.

Instead of the regular card, we got to experience what is probably the first interactive Twitter card.

Nothing truly groundbreaking but it’s a sign where native advertising is heading to.

London has seen their share of exciting digital out-of-home activations, and this time it’s Leo Burnett London and Grand Visual joining the party with a whimsical billboard where thought bubbles are filled with Big Macs.

Disclaimer: McDonald’s is a client.

Amongst the several projects that Shin Seung Back and Kim Yong Hun are showing at the Ars Electronica Festival, this one was rather interesting: Nonfacial Mirror.

Built with  Arduino, a webcam and custom software, one can look at his/her face in the mirror only when it’s a nonface. A different approach for face detection software, as it  plays on anonymity and not intrusion.

Proxima Nova is the new Helvetica. Typ.io At least according to Typ.io, who finds out what fonts are being used at beautifully designed websites.