YouTube:Lab at Ars Electronica places a recurring  question: is YouTube the next TV?

From someone who uses Chromecast and Apple Tv often, i wonder what happens if these behaviors go mainstream. TV is ripe for disprution, but advertisers are yet to shift their budgets accordingly (though some contrarian thinking is required).

Marketo’s research from July shows how a majority of consumers would happily cancel their cable subscriptions for a more robust offer of online video content (Netflix ahead of the curve here) with several behavior challenges ahead, the main one regarding how we’re used to consume mostly short length online video content.

Emerging behaviours (Roku, Apple TV, Chromecast, Netflix) are the canary in the coal mine. It’s up to advertisers to collaborate with the the new YouTube ecosystem (infographic below) and figure out how to balance their priorities to current and future audiences.

The NFL season is back and so is EA Sports Madden 15, and this time they’re not playing nice. It’s trash-talk time with Giferator, an animated GIF generator where you celebrate great plays or just have a little fun humiliating your opponents.

From video game footage, Ea Sports, Google and agency Grow Interactive, created a live stream of memes, showing that even a 27 year old tech can grab the attention of today’s Madden NFL players.

You can create your own by choosing an NFL team, then a specific play, then a background for your GIF, and finally a message.

Now, when can we get one of these for real football ?

One of the most expected game titles launches next week: Destiny, is a next generation first person shooter developed by Bungie.

And to add even more suspense to the title, a new cinematic experience launched to day, created by 72 and Sunny.

Destiny: Planet View

Street View is one of the most notorious Google technologies being used, repurposed for Planet View, as we have a first person exploration of the planets featured in the game.

Destiny: Planet View - Mars

Narration, gameplay videos and tooltips introduce the (future) player to Destiny’s environment and probable enemies.

Destiny: Planet View - Venus

Be sure to turn up the volume.