After posting aboutÂ GIFerator, here’s another campaign pushingÂ this old format into new places. For Netflix France, OgilvyÂ created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting theÂ message to the medium.
Pushing even further, some of the outdoors featured GIFs responding to current newsÂ or even weather conditions, a sign thatÂ real time marketing is goingÂ beyond social media.
TheÂ yellow brick road to the Internet Of Things is becoming a lot more fun, as we leave the realm of technology noveltyÂ and start to create experiences based on humanÂ metaphors. Such is the case of Dorothy, a physical trigger making your phone smarter.
ByÂ clicking your heels, you can get anÂ Uber ride, makeÂ a dummyÂ phone callÂ or text your location to friends. Â The device, createdÂ by iStrategyLabs, is powered by Â LightBlue Bean, an Arduino micro-controller with a built in Bluetooth chip, accelerometer, and coin cell battery and pairs with an iOS app.