Netflix France

GIF is the new black for Netflix France

By in Interactive, Technology on 2014/10/30

After posting about GIFerator, here’s another campaign pushing this old format into new places. For Netflix France, Ogilvy created a digital outdoor campaign made entirely with GIFs, showcasing their most popular series and adapting the message to the medium.

Pushing even further, some of the outdoors featured GIFs responding to current news or even weather conditions, a sign that real time marketing is going beyond social media.

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