Brands are turning their attention to Instagram in 2015,Â Â as Facebookâ€™s news feed algorithm pushes them to look for other places where organic reach is still an option. The creative opportunity Â is still limited, with no write API or even links on image captions and not many campaigns examples besides the catalogueÂ stunt or the usual UGC hashtag contest.
Ted Baker, theÂ clothing retail company, Â explored a new creative path using photos as a participatory canvas. Â Every day for the following 2 weeks on their Instagram accountÂ they’ll post a new image of Tedâ€™s SS15 rangeÂ and challenge fans to screenshot the photos and use Instagram filters toÂ reveal whatâ€™s hidden within. A clever use of the platform, further explored byÂ regraming or commenting with #Pinch_Me for the chance to win a prize.
Agency: Poke London