My name is Armando Alves, and since 2006 i’ve curated fresh ideas for interactive creativity on this blog.

In 2016 most of my regular blogging moved to http://www.armandoalves.com, a personal blog where i could share some of the things that are currently on my radar and go beyond the usual ad campaign or pretty website. This blog is now mostly an archive of links and videos, shared whenever i feel inspired.

I’m currently Head Of Data & Analytics at Fullsix Portugal, ¬†working with creative, strategy, media, research and technology teams to create a robust, data driven, story of the performance of measured digital properties for some of the main brands in Portugal. Being a personal blog, these are my own views, and do not reflect my employer’s opinions.


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