Events

Advertising Propagation Interface

by Armando Alves.

Somehow i found an opening on my busy schedule as Head Of Social Media at Fullsix to deliver a talk this weekend at SWITCH Conference.

To excuse myself for lack of preparation, i’ll share the original presentation, with presenter notes so you could get a few more ideas about Advertising, Propagation and the importance of Application Programming Interfaces. Below, the SlideShare version.

API: Advertising Propagation Interface

And congratulations to Ricardo and his team for pulling such a great event.

Are you attending SWITCH Conference?

by Armando Alves.

If you’re curious what conference I’m talking about, start by visiting http://www.switchconf.com/ . Too busy? Well, in a nutshell, it’s a 2 day event bringing together passionate people with different backgrounds to discuss and share ideas about innovation, entrepreneurship, science and technology.

Ricardo Sousa and his talented young team rolls out the 2011 edition in Oporto (Portugal), the next 16th and 17th of April, and yours truly was kindly invited to speak a few minutes on the subject of advertising, fire and jogging. Now that you’re curious, are you attending SWITCH Conference? If yes, give me a nudge as i’d really love to chat with you. Not networking. Hate that word. See ya in a few days then. Go buy your ticket, now.

Upload Lisboa Pro

by Armando Alves.

I’m honored of being invited by the organizers at Upload Lisboa Pro to moderate the afternoon talks, with talks by Maria João Nogueira, Carlos Merigo, Alexandre Maron and Ricardo Clemente, on what is building up to be a great conversation around communities and new media.


If you haven’t booked your tickets, the clock is ticking and this is probably the best chance to find such a good panel in Portugal for the upcoming months. Not enough? Well, if you show up and ask a question to speakers, i’ll do a guest post for your blog :)

Or you can just drop a question in the comments, and i’ll nag the hell out of the speakers with your puzzles.

Upload Lisboa 2010

by Armando Alves.

After last year’s success, Upload Lisboa, one of the most promising digital marketing events in Portugal is coming back next December, on a new format with both the regular event on the 11th and a Pro session on the 15th.

A few speakers have been announced already, from Carlos Merigo (of Brainstorm #9) to Nuno Veiga, but one of the big names has just been revealed: Brian Solis, director of FutureWorks and author of “Engage”, will be the lead speaker.

I’m sure the organizers have a few surprises left on the speaker list, so stay tuned and get your tickets while you can :)

Ux Lx: User Experience Lisbon

by Armando Alves.

From the 12th to the 14th of May, Lisbon will be hosting some of the best speakers on User Experience, at the Ux-Lx conference. Presented by Ideias e Imagens and APPU the event features 2 days of workshops, with the last day reserved for the conference. I’ll be attending Dan Saffer‘s Brainstorming and Design Principles and Peter Merlholz‘s Product Strategy and Planning Tools, and probably drop by at some of the conference keynotes.

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Ux-Lx is organized by different levels of expertise, from beginner to advanced, with subject as diverse as Content Strategy or Game Design and Visualization. Not to miss are Steve Krug‘s talk (didn’t had the chance to order his latest book) or Luke Wroblewski‘s First Person User Interfaces. If you’re into it, it’s also a chance to get a book autographed, as many speakers are also authors (recipe for a successful conference, maybe?).

If you’re not attending, you can follow the conference in real time @uxlx , with the hashtag #uxlx. And i’m sure many of the slides will be released later on Slideshare.

P.S: Sorry Bruno, for leaving this post in draft for almost 2 months. That won’t stop Ux Lx from being a success, right ?

Do It Yourself at SHiFT 2010

by Armando Alves.

We’re almost there: the 2010 Do It Yourself SHiFT conference is starting this week. The next 16th and 17h at Teatro Aberto, Lisbon,  we meet again to discuss and share Social and Human Ideas For Technology, after the 2 previous successful editions.



Tinkerers, thinkers, hackers, technologists or curious people by nature can find something of their interest on the several talks and workshops. Here’s a preview:

The 2 day event is more than a tech conference: it’s about how technology can be used to be achieve a positive change in society. The casual setting is a great chance to meet other people and learn about new things. Better yet, not only learn, but Do It Yourself.



Come and meet us in Lisbon next Friday an Saturday, as tickets are still available !

Disclaimer: i’m a  symbolic last minute helper of the fantastic team organizing the event.

UFOs: Abduction by the marketing hype cycle

by Armando Alves.

Last week was short on posts, as i was busy finishing up my talk for Upload Lisboa, a meeting that gathered this Saturday about 300 people to discuss the impact of web 2.0 on society, marketing and communication.

First, congratulations to @VirginiaCP and @vanessaquiterio (along with @brunoribeiro and @brunoamaral) for having managed to build this event without any serious experience as conference organizers. Besides their entrepreneurship, the amount of enthusiasm and whuffie built on the web, does make this sort of thing possible. The event was mostly a success, and i do believe that next year we can expect even a better conference.

Next, thanks everyone who appreciated my talk. And since a few of you have been asking for it, i might as well share it right away. So here it is:

UFOs: Abduction by the marketing hype cycle
View more presentations from Armando Alves.

The talk will be soon available as an ebook at ToothlessTigerPress.com, with a few more notes and references, so stay tuned. From the great feedback i had, i should consider doing more talks and stand up for the job.

Last, it was a pleasure to meet in person some great minds like @joaopcastro @vmtrigo @rsaraiva @31darmada and @filipecarrera. Shame on me for not networking enough during the coffee break, but drop me a line and I’d gladly connect with you for any questions you might have.

Live long and prosper.